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Case Study - Direct marketing and profiling intelligence
Web/Enterprise Applications
EMR5109C -
Direct marketing and profiling intelligence
A leading data provider for direct marketing in UK had built up database from publicly available data collected over the last 30 years, and held geographic and demographic profiles of more than 42 million consumers of UK. Using data from a variety of sources, company had created a series of highly predictive factor scores which could be used in a wide variety of marketing applications. The challenge was to enable customers to use simple to use, fast online tool to select criteria, generate counts, get count reports and place orders. The company required a comprehensive online demographic and geographic data profiling & analysis tool to improve speed for count report and break up analysis. Elegant MicroWeb got involved right from conceptualization stage, and worked closely with the customer team and other consultants to conceive, design, develop and implement online demographic and geographic data profiling & analysis tool for the customer. Elegant MicroWeb understood the market and domain to put right strategy in place, and worked as an extension of the customer team. Phased development approach reduced the time to market so the customer remained ahead of competition and maintained its position as a direct marketing profiling intelligence provider leader in the UK market.
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