Brief Description:
Mobile Phone Survey and Analysis Application is a user-friendly analytical
and survey floating tool for chain of shops. Application sends survey forms using email to customer’s
mobile phone according to steps defined for floating a particular survey. Responses received from these
surveys are analysed using user friendly and informative reports. Application provides analyses in the
form of Customer Basic survey analysis, Customer degree of satisfaction survey analysis, Customer Cross
analysis, RFM analysis, RFM Cross analysis, Decyl analysis and Correlation analysis. It also provides
summary reports for responses received. Results of analyses facilitate managers to take decisions for
increase bottom line and hence profit.
Application is used to float surveys on the customer’s mobile phone.
Questions of survey can be configured as per requirement. Flow of survey execution can also
be configured. Successful completion of filling survey gives a discount coupon to the customer.
Application provides powerful analyses of responses data with user friendly and attractive layout.
It also provides very attractive graphs with animation in Flash.
Application generates various summary reports based on customers’ responses.
Application facilitates manager to define benchmark. Manager can afterward review real data and
compare it with benchmark. This facility of comparing actual with ideal helps in knowing variance
between expected responses and actual responses. This helps manager to take strategic decisions to
increase sales and profit.
Application also provides bit flair of Customer Relationship
Management and send emails/gift coupon to customers on key days like birth date. Top management
can use Summary reports, which provides drill-down and drill-up facilities. These summary
reports also give information regarding various ratios. Application facilitates administrator
to define various settings for this system and manage data.
Tools and Platforms:
Miracle Linux- Asianux, Oracle 10g Application server, Oracle 10g Database server, Java Server Pages
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