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Development of Mobile Phone Application for Customer Satisfaction survey and analysis using Linux, Oracle and JSP
 

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Mobile Phone Application for Customer Satisfaction Survey & Analysis

Brief Description:

Mobile Phone Survey and Analysis Application is a user-friendly analytical and survey floating tool for chain of shops. Application sends survey forms using email to customer’s mobile phone according to steps defined for floating a particular survey. Responses received from these surveys are analysed using user friendly and informative reports. Application provides analyses in the form of Customer Basic survey analysis, Customer degree of satisfaction survey analysis, Customer Cross analysis, RFM analysis, RFM Cross analysis, Decyl analysis and Correlation analysis. It also provides summary reports for responses received. Results of analyses facilitate managers to take decisions for increase bottom line and hence profit.


Application is used to float surveys on the customer’s mobile phone. Questions of survey can be configured as per requirement. Flow of survey execution can also be configured. Successful completion of filling survey gives a discount coupon to the customer. Application provides powerful analyses of responses data with user friendly and attractive layout. It also provides very attractive graphs with animation in Flash. Application generates various summary reports based on customers’ responses. Application facilitates manager to define benchmark. Manager can afterward review real data and compare it with benchmark. This facility of comparing actual with ideal helps in knowing variance between expected responses and actual responses. This helps manager to take strategic decisions to increase sales and profit.


Application also provides bit flair of Customer Relationship Management and send emails/gift coupon to customers on key days like birth date. Top management can use Summary reports, which provides drill-down and drill-up facilities. These summary reports also give information regarding various ratios. Application facilitates administrator to define various settings for this system and manage data.


Tools and Platforms:

Miracle Linux- Asianux, Oracle 10g Application server, Oracle 10g Database server, Java Server Pages


Mobile Phone Application for Customer Satisfaction Survey & Analysis
Mobile Phone Application for Customer Satisfaction Survey & Analysis
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