Mobile Phone Application for Sales Promotion & Customer Management

Brief Description

This product is E2C system for business clients. It enables employees of the organisation to stay in touch with their customers more efficiently, timely, conveniently. In addition, it analyses and ranks their customers based on their actions.

It helps the registered business users and their employees to perform the following tasks:

• Build customer database and classify them with user-defined groups
• Send advertisements about special offers to selected customers / selected customer groups / all customers on their cellular phones.
• Send Email magazine to selected customers / selected customer groups / all customers on their cellular phone.
• Assign points to different activities (purchase against advertisement, visit URL, etc.) and redeem the points.
• Define customised regular and irregular rules for assigning points and ranks.
• Analysis of their customers and other activities through comprehensive search parameters and various reports.
• Main entities in the system are as follows:

• Site Administrator (from client business side)
• Employees
• Customers.

Tools and Platforms

Java, HTML, MySQL, TOMKAT Application Server