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Articles – Business to Business (b2b) Content Management Systems (CMS)

  • Business to Business (b2b) Content Management Systems (CMS)
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Business-to-Business (B2B) is a term used to define business transactions between businesses. An example of a b to b business might be a manufacturer that only sells to a wholesaler, or a wholesale business that sells to a retail business. In other words, the b2b business does not sell directly to the consumer. Business to Consumer (B2C) organisations are the most widely known. But there a very large percentage of the global market that is dedicated to b2b marketing, and generates 100% of its revenue from Business to Business transactions. In fact, the number of B2B business transactions far outpaces B2C transactions. The primary source of these transactions occurs somewhere in the production and distribution supply chain and is typically generated by parts, components or raw materials used to create a product, and product packaging and other parts and pieces that contribute to the final product that is sold to the consumer. As b2b markets expanded, the term Business to Business came to be associated with many types of goods and services sold by one company to another company to satisfy a business need. These items can include supplies for use by the employees of an organisation.

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