Those pesky competitors! They offer great deals, and advertise and market to your prospects. Sometimes, they even steal away customers. But don’t be downhearted! You CAN beat the competition using eCommerce and an experienced internet marketing specialist! eCommerce improves business-to-business (B2B) and business-to-consumer (B2C) sales and supports all kinds of customer-facing and partner activities. Just don’t forget that Internet marketing specialist I mentioned! He or she can help you get the most out of eCommerce using domain knowledge and the right tools to integrate advertising and marketing campaigns with social media sites, enterprise website, and blogs. With SEO, SMM and PPC your eCommerce initiatives will target the right customers, enhance brand awareness and reach the right audience and geographies.