Your business probably has an online store. If you don’t, you are way behind. Every business must leverage the opportunities offered by eCommerce to augment sales and offer an environment for B2B and B2C marketing and sales, and all customer-facing activities and even partner and supplier products and services. Whether you already have an eCommerce site or you are just getting started, you should seriously consider the effectiveness of your online efforts and the importance of your product and service business image in the online community.Why? Because your competitors do! And, if they are constantly thinking of ways to improve sales, you must do the same. Work with an expert in eCommerce to create or improve your online sales site, complement brick-and-mortar stores or sell exclusively online. Features like product comparison, photo galleries, color/size choices, and shipping options make buying easy and fast.