ElegantJ-BI-Deep-Dive

In the past, business managers saw BI Tools as a means to produce reports and graphs. Today, smart users see the power of context. By integrating enterprise systems and performing deep dive analysis, businesses can target their customers down to the area of the city in which they live, and the attitudes and behaviors they display in their purchasing history.

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Article Source: http://ow.ly/Endbw

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