Elegant MicroWeb worked with a UK eConsulting, Market Research business to design a web-based widget to measure customer satisfaction and increase customer loyalty. Customers were asked just one question. Responses were analyzed to enhance and improve products and services over the period. The widget had to be easy to configure, and easy to promote and use. Personalized emails were sent, so users could respond without the need to register. Feedback request could be offered via various web channels to maximize participation.