It is important to measure – but you have to measure the right things. Metrics must ultimately tell the tale of business success or failure and drive you to stay the course or alter your path. Article Source: http://ow.ly/BxFVp Share Business Intelligence Other posts Case Study: Japanese Software Business Gets Off-the-Shelf, Industry Vertical Products A software marketing and support business in Japan engaged Elegant MicroWeb to create an off-the-shelf… The Importance and Benefits of a Well-Conceived User Experience (Ux) Your customers and business users are sophisticated. They have access to all kinds of apps,… Case Study: UK Direct Marketing, Profiling Intelligence Data Provider Gets Online Demographic/Geographic Data Analysis Elegant MicroWeb worked with a UK direct marketing and profiling intelligence data provider from concept… Ux is Crucial: Business Apps Must Offer an Experience as Intuitive as Social Media & Consumer Sites→←Has Business Intelligence Failed? You Betcha! But, It Doesn’t Have to be That Way!