Elegant MicroWeb, an experienced Joomla expert developed A/B testing component for one of the leading digital marketing agency based in Singapore.
The client is a leading service provider of digital marketing and web development, creating better brand experiences for various businesses.
Joomla expert developed a component through which admin can perform A/B testing with various parameters like website visits, impressions and clicks. Admin can manage various content pieces like texts and graphics and define content rules based on geography to target, time frames and devices.
Statistics of total visitors, first time visit, repeat visits, source or referrer of a session and device type is captured and complied to generate reports. Admin can compare performance of different content pieces, tweak and refine it with the help of these reports.
Tools and Platforms
- Back End : MySQL
- Joomla Component Customization and Development
- Joomla Plugin Integration