PHP Developer, Elegant MicroWeb has provided PHP Development services for developing an ecommerce portal for a retail chain of electronics for a client based in UAE. The client is a leading dealer of branded electronics and home appliances. It is part of the group of companies with extensive role in areas like sales, exports, logistics, home appliances, electronics, digital printing and visitor management. PHP Developer, Elegant MicroWeb has provided PHP Development services to design and develop the portal, which is integrated with ecommerce capabilities. The client portal is provided with Souq API which retrieves product categories along with product descriptions from Souq.com, often referred as “Amazon of the Middle East”. It offers a convenient and safe online shopping experience with online payments, option to pay cash on delivery and free returns. Google Place API was incorporated on the portal to allow users to view retail location details on Google Map. The client portal is provided with functionality whereby promotional offers for customers can be configured according to date, price discount, group of products and pre-defined offers. More than eighty CMS web pages are integrated on the portal along with main menu pages like Home, Products, Promotions, Customer Service and Where to Buy. Media Room on the website facilitates download of company logo and access to play video and audio. Rotating Store Gallery provides snapshot of each retail location.

Tools and Platforms

  • Front end : CorePHP Development framework
  • Back end : MySQL


Admin Interface

  • Admin User Management
  • Product & Category Management
  • Product Promotion Management
  • Reports Management
  • Order and Shipping Management
  • CMS Driven PagesConfiguration
  • Media & Gallery Configuration
  • Integrated Media Room to play audio or video, download logo
  • Integrated Rotating Store Gallery for each retail store

Front-end Interface

  • Order Processing & Checkout through Souq.com API
  • Google Place API for Store Location
  • Browse Products by categories
  • Search Products
  • Display Product information with different attributes (e.g. color and type)and Stock availability
  • Display Promotional & Featured Products
  • Social Media Integration with Facebook and Twitter
  • Integrated Media Room to play audio or video, download logo
  • CMS driven content pages like Promotions, Customer Service etc.

Technical Competencies

  • PHP Development
  • Souq API Integration
  • Google Place API Integration
  • MySQL Database design
  • jQuery /JavaScript
  • AJAX
  • Graphical Layouts and Design
  • Custom CMS Web Development