Advanced Data Discovery allows business users to perform early prototyping and to test hypothesis without the skills of a data scientist. Advanced Data Discovery ensures data democratization and can drastically reduce the time and cost of analysis and experimentation.
Your enterprise and business users do not have the time or the inclination to sift through complex data or wade through instructions to learn how to use complicated business intelligence or advanced analytics tools. They don’t want to document requirements and wait for IT or analysts to produce a report (only to find out that the data is incomplete or that the data was delivered too late to make a confident decision).
Have you ever noticed that when you give someone something, they often want more? This is especially true when they really like what you gave them! As the concept of business analytics becomes more main stream and business users embrace the possibilities, they (and their managers) want and expect even more tools and more potential. They want better solutions. BUT, don’t make the mistake of interpreting the need for more sophistication and detail as a need for more complexity. Business users are still business users and, as organizations pursue the natural progression of business analytics, the emergence of Advanced Data Discovery enables those same business users to enjoy the benefits of more sophistication, more possibilities and more data sharing without the need for IT staff or data scientist involvement.
