Does anyone remember what business was like before the advent of the internet? If you are under the age of forty, you probably answered ‘no’ to that question. The internet has changed business in more ways than I can list. Today, there is no way to avoid the integration of internet marketing with your marketing programs. If you fail to include search engine optimization, social media marketing, pay-per-click and internet marketing techniques in your business strategy, you can’t compete in your market – whether that market is local, regional or international. Your customers are sophisticated in the use of technology and they expect you to meet them where they live. That means you have to meet them on the internet!Internet Marketing uses cutting-edge technologies to create a virtual world that is flexible, fast and intuitive and can engage and retain clients by offering content, games, tools, polls, surveys, events, and product and services to meet the needs of a specific customer.###Details >
How does the competition in your business market compare to the competition you faced ten years ago? No doubt, your competition is tougher than ever before - no matter your industry, business function or market. Perhaps you do business exclusively online. Maybe your online shopping cart or website acts is a complementary business channel to a brick and mortar store. Maybe, your business is focused on services, rather than products. It doesn’t matter what you sell or who your customers, partners or suppliers are, you need eCommerce to succeed in your market.
Pay Per Click (PPC) is a powerful marketing and advertising tool designed to direct traffic and prospects to online stores, portals, social media sites and business websites. The business pays the site or store owner every time a user clicks on their ad, logo or product content. Google AdWords, Microsoft AdCenter and Yahoo! Search Marketing offer PPC programs, as do Facebook, LinkedIn and other social media sites. Search Engine Optimization must organically evolve to comply with changes in keywords and targeted searching, but PPC advertising can change in an instant. You can create, suspend or abandon PPC campaigns and make rapid changes, with total control over demographic and geographic targeting.###Details >