BE the Pied Piper with High Performance Internet Marketing

Aug-Blog-15-Internet-Marketing

What do the Pied Piper and Internet Marketing have in common? My tech partner describes internet marketing as ‘the art of subtle, non-intrusive, high visibility’. I like that description because it says, in a nutshell, what every business wants to achieve with marketing. We want our customers to see us and consider our products and services. We want them to prefer our services and products and buy what we are selling BUT we do not want them to perceive us as ‘in their face’ and they don’t have to endure high pressure sales or obnoxious marketing techniques.

###

Critical Considerations for Content Marketing Success – Part I

Internet-Marketing-Service

If your content marketing initiative isn’t working for you, you are not alone! While nearly 95% of small businesses and business-to-business companies have content marketing programs, many organizations are falling short of their goals. In fact, less than 10% of companies surveyed were happy with the results of their programs.So, why are companies still investing in these initiatives? Because, every business manager knows that content marketing is important to their success. They just don’t know how to go about establishing a successful program. This two-part series will focus on the factors you must consider in order to create a successful content marketing program. This first article focuses on strategy, expectations, funding and resources. The second article in this series will focus on promotion, and target audience.

###

I KNOW You’re Smart! That’s Why You Are Going to Embrace Internet Marketing!

internet-marketing-services

You’re smart! I know you are! I know because you read my blog every month. Just kidding. The reason I know you are  smart is because you are online doing your research and trying to figure out how and why your customers shop and buy  and what your competition is doing to attract customers. And, because you are smart, I know that you understand the  value of internet marketing, search engine optimization (SEO), social media marketing (SMM) and pay-per-click (PPC)  marketing and selling. You understand the critical business considerations and you want to apply the new and most  relevant technologies to leverage web marketing services, reach customers, stakeholders and partners and generate and  increase enterprise revenue.

###