Perhaps you have noticed that consumers are willing to pay a lot of money for applications that are easy to use. If you haven’t taken note of that particular market development…consider Apple! How often do they release new operating systems and applications to the market? You would think they would have saturated their market niche by now, and yet their customers stand in line for the next device or updated version of the IOS.
Keep your focus on your users (whether they are business users or consumers) and design a great Ux that will keep them coming back for more. Focus on the user experience and design and technology choices will follow. All the marketing in the world can’t replace a great user experience! Involve the users in the process and listen to what they want and what they have come to expect from other apps and websites.
Here is the bottom line: The user experience matters more than almost anything else you do to your application or site. Customers won’t buy your products or services because you use the latest, cutting-edge technology. Business users won’t marvel at the elegant code you wrote. The way to a customer’s heart is through the user interface!