Ecommerce

Small to medium size businesses are flocking to eCommerce frameworks to leverage the built-in possibilities of customer interaction, product and service presentation and sales and other features. Many of these businesses look at Volusion® and Bigcommerce as possible solutions but, it is sometimes difficult to decide between the two. As with all other business considerations, the enterprise is wise to consider its unique needs. It doesn’t matter whether your competitor down the street runs the same type of business. There will always be differences between your business processes, software integration needs and business user skills, as well as the product and service mix and the features you want to offer your online customers.

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With that in mind, here are a few common considerations you may wish to review in order to get a better picture of the Volusion® and Bigcommerce solutions and compare the two side by side.

Feature Volusion® Bigcommerce
Deal of the Day (with counter) on Home Page (designated for certain time period) Y N
Free Live Chat Y N
ROI Tracking (to track sales efforts for ad campaigns, affiliate programs, etc) Y N
Loyalty Program (reward customers based on spending, allow customers to save points) Y N
Multi-Lingual Y N
24/7 Support, server security, back-up of data Y N
Large variety of template designs with affordable with drag and drop functionality N Y
Mobile eCommerce features Y Y
Abandoned shopping cart feature N Y
Unlimited storage Y N
Unlimited products N Y
Affordable pricing package Y Y
Transaction fees N Y

Be sure to check the vendor websites and feature lists to ensure that you have the most up-to-date information, as product versions and releases will, of course, alter the information provided in this article.It is important to understand that no simple table of features or considerations can lead you to the right vendor selection. As we mentioned at the beginning of this article, there are numerous business considerations that will affect your choice, and it is important to build a detailed list of technical and business requirements before you choose an eCommerce solution.

You will also want to consider the ongoing upgrade, support and maintenance requirements of your business, as you may wish to engage an expert Volusion® developer or Bigcommerce development and support partner if your requirements are more complex or your staff does not have the time or ability to update content on the site.

Volusion® and Bigcommerce are popular frameworks with a growing customer base and significant visibility and market reach in the small to medium sized business market. With careful planning and a detailed understanding of your eCommerce requirements – both for administrative and consumer needs – you will be in a good position to select the right eCommerce platform for your business needs.

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