Elegant MicroWeb
Internet Marketing App to Analyze Social Media Marketing Campaigns for Fashion & Home Goods

Elegant MicroWeb designed a software product for a U.S. business that provides analysis of performance of internet marketing campaigns for clients in the fashion and home goods industries. The new system gathers statistics from various social media sources and integrates consolidated data snapshots via an intuitive dashboard. Elegant MicroWeb worked with the business from concept and design through development and implementation to ensure project success. The resulting software product gathers information from APIs and portals and consolidates and illustrates this data in easy-to-use dashboards. Statistical display formats include gauges, pie charts, bar charts and drill down features to analyze web traffic, bounce rates, the number of visitors, and clicks and subscriptions for newsletters. The graphical format can be personalized for each client or website domain and gathers and displays data from social networking sites like Facebook, Twitter, LinkedIn, YouTube, Flickr and other social media sites to illustrate trends and help customers improve online marketing initiatives and performance.

[EMR5140C] - Design and Development of Internet & Social Media Marketing Performance Dashboard Application