If your business is a software development company or a web agency providing products and services to the market, you have probably spent a lot of time researching your customer demographic and your competition. You know your business. You know your strengths and unique offerings.
Your business may be a start-up, a small, medium or large enterprise. Size and industry are not important. What is important is market innovation, customer satisfaction and a focus on product and service excellence. But not every business can satisfy the need for resources, specialized skills or support for growth, special projects or even sometimes, ongoing support.
We all hate those products and services that are designed as ‘cookie cutter’ with the assumption that the service provider just KNOWS what you need and will deliver that to you without any consideration for your actual requirements or the fact that your requirements may differ depending on the day, situation or location.
