Why Do You Need Self-Serve Data Preparation?

Is Self-Serve Data Prep, REALLY Self-Serve?
Self-Serve Data Preparation Takes the Headache Out of Data Analytics! Self-Serve Data Preparation (aka augmented data preparation) is all about efficiency and the presentation of sophisticated data preparation tools in an easy-to-use environment. The idea behind self-service data preparation is to give the average business user the ability to prepare, use, report on and share data without the assistance of IT staff or analysts, thereby making their jobs easier and making every team member more of an asset to the organization.
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