Self Service Data Preparation Makes Data Accessible to Business Users!
Preparing data for analysis used to be a long, difficult process performed by IT or data scientists. Needless to say, that process meant that business users could not get the job done. They were forced to make a request, wait for the process to be completed and then, more than likely, for the same team to actually perform the analysis. If the data prep was not accurate or was incomplete, the process starts all over OR produces poor results and, in many cases, those poor results are not obvious to the business user. What does that mean? It means that the business is using information and results that they do not know are wrong!