Why Does My Enterprise Need Self-Serve Mobile BI?

How Does Self-Serve Mobile BI Help My Business?

We live in a mobile society. The invention and distribution of cell phones and small handheld devices has changed the world. We are all connected, and whether we are using our mobile devices for business, family or entertainment, the mobile device has become a necessity.

The use of mobile devices to access and consume analytical information, data and reports is as much of a necessity today as access to a cell phone to call a client or a business associate. We need information to make decisions, to share results, to consider options, opportunities and challenges and take appropriate action.

Market Data Forecast reports that the mobile BI market was estimated at 17.27 billion USD in 2024, and 2025, was estimated at 21.10 billion USD. By 2033, mobile BI is estimated to be 104.94 billion USD.

This growth reveals the recognition of the need for accessible information for business, clients and other consumers of information. Our teams are no longer working exclusively within the walls of the office. They work from home, from a client office, on a train, in a hotel, an airport, or at a coffee shop. They use analytical data and reports to discuss outcomes and issues, make recommendations, change direction and complete day-to-day tasks.

‘Whether your business is local, regional or international, there is a business case for implementing Mobile BI in your enterprise environment to provide easy-to-use, self-serve, BI tools for team access to improve productivity, data democratization, data literacy and time-to-market.’

Without access to Mobile BI tools, you are restricting your team to working in a certain environment, and perhaps even to depending on others to gather, analyze and report on information, thereby delaying decisions and creating critical gaps in workflow and time-to-completion for tasks, approvals, response to market changes, etc.

And mobile access to analytics has gained popularity, as businesses understand the benefits. The Data Stack Hub research quoted above found that:

  • Real-time analytics adoption rose 42% as companies emphasize agility in volatile markets.
  • Self-service analytics reduced report generation backlog by 40% across organizations.

Mobile BI can provide numerous benefits in improving accuracy, the timely response to issues, challenges, opportunities, client requests, management initiatives, and day-to-day tasks, approvals and shifts in priorities.

‘The use of mobile devices to access and consume analytical information, data and reports is as much of a necessity today as access to a cell phone to call a client or a business associate. We need information to make decisions, to share results, to consider options, opportunities and challenges and take appropriate action.’

While financial services, technology and healthcare lead the BI investment landscape, Mobile BI is gaining in popularity across every industry. North America dominates BI adoption, and the Asia-Pacific business market has focused investment and energy on cloud deployments.

Is Mobile BI Really a Necessity in Today’s Business Environment?

Whether your business is local, regional or international, there is a business case for implementing Mobile BI in your enterprise environment to provide easy-to-use, self-serve, BI tools for team access to improve productivity, data democratization, data literacy and time-to-market.

If you want to support your business user team and provide a foundation for BI tools that will better serve your team and your customers, explore Smarten Mobile BI benefits and features, with powerful functionality and access for your business users including out-of-the-box Mobile BI and advanced analytics for every team member. For more information on Mobile BI and Augmented Analytics, read our article, ‘Mobile BI Business Use Provides Real Advantages,’ and take a moment to watch and listen to this informative webinar, ‘Smarten Mobile BI.’

Ensure Return on Investment and User Adoption for Augmented Analytics

How Can My Business Ensure ROI and User Adoption for BI Tools?

Reliable Research Study recently reported that, ‘The United States Augmented Analytics Software market is poised for significant growth, driven by increasing demand for data-driven decision-making and the integration of artificial intelligence. Businesses are leveraging advanced analytics tools to enhance data interpretation and automate insights, fostering a more agile operational environment.’

There is no doubt that the augmented analytics market is growing by leaps and bounds around the world. But for the business wishing to roll out its first augmented analytics software installation or for companies that wish to upgrade their analytics and improve data democratization and data literacy, the path to full implementation and user engagement can be fraught with missteps.

‘With careful planning and engagement of team members to extract feedback and plan for challenges, the business can ensure Return on Investment (ROI) and low Total Cost of Ownership (TCO), and enable user adoption.’

No executive team will approve new technology without some guarantee that it will pay off! Which means that the business team must find a way to ensure Return on Investment (ROI) and prove the benefits of the augmented analytics implementation.

Is Mobile BI Really a Necessity in Today’s Business Environment?

There are a number of considerations a business should include in order to address the issues inherent in this type of installation:

  • How and why does the team the business can benefit from this implementation?
  • What is the level of technology skills for the average intended augmented analytics user?
  • What resistance to workflow and process changes might arise? This issue will require engaging with the enterprise team to understand and address issues
  • What benefits will the enterprise team enjoy if the new analytics system is implemented?
  • How can collaboration, productivity, fact-based decision-making and data literacy improve the day-to-day team process and the organization?
  • Does the augmented analytics solution under consideration meet the stated requirements for features and functionality for the team and the company?
  • Does the solution support embedded BI, single sign-on and integration APIs to encourage users to explore analytics within the confines of familiar enterprise applications?
  • Does the solution provide ease-of-use for all users and flexibility and personalization options to make its use more meaningful to each user?
  • Does the IT team have the appropriate support from an expert Augmented Analytics partner to review and address requirements and provide support?

When selecting an augmented analytics solution or BI tool, the business should take the time to plan carefully in order to avoid implementation of a solution that does not suit the needs of the organization or one that users will not adopt because of poor training or communication or cultural bias against new work processes or workflow.

With careful planning and engagement of team members to extract feedback and plan for challenges, the business can ensure Return on Investment (ROI) and low Total Cost of Ownership (TCO), and enable user adoption. Take the time to develop requirements, consider the features and functionality that will best serve you organization and create user cases to test the features against the planned use of the software product.

‘No executive team will approve new technology without some guarantee that it will pay off! Which means that the business team must find a way to ensure Return on Investment (ROI) and prove the benefits of the augmented analytics implementation.’

Contact Us to discuss the unique needs of your organization and your users and find out more about our Augmented Analytics Solution and services, and about Smarten Technology. Explore our free white paper, ‘Roadmap To ROI And User Adoption Of Augmented Analytics And BI.’

Mobile BI Tools Are Not Just Nice to Have, They Are A Necessity

Mobile BI Tools Support Users and a Competitive Strategy

No matter the size of your business or the industry or market in which you compete, the importance of business intelligence (BI) and self-serve augmented analytics is no longer in question. Nearly every business is using some form of business intelligence today and, if your business is not, you are already behind the competition!

When we consider the growth of this important solution market, we find that the mobile market for business intelligence solutions is growing exponentially and that is not surprising. Today’s workforce is mobile and, even where employees work onsite, their work will take them away from a desk and into a manufacturing or production environment, or perhaps within the walls of a hospital, a university, a retail store, etc.

‘The shift to mobile BI tools is not just a matter of convenience. It is crucial that your team remain informed and that they have the tools they need to collaborate, share and present data, whether they are on the road, with a client or in an airport. This flexibility reflects the evolving business environment and the need for agility.’

A recent Mordor Intelligence Report revealed that the 2025 market size for mobile business intelligence was 19.33 billion USD and that the 2030 projected market size is 55.56 billion USD.

While many businesses rely solely on BI solutions and look to their team to implement and use these solutions, the growth of business intelligence services is also of note. The complexity of technology landscapes, in-house vs. cloud implementations, security and regulatory and industry compliance, as well as artificial intelligence (AI) add-ons and integration have created an environment that is often best served by expert services.

These services can help businesses to personalize and customize their approach and to provide meaningful mobile BI tools, embedded BI for familiar best-of-breed and legacy software solutions and other tools that will support end users and make the team more productive.

User accessibility and ease-of-use are paramount considerations. The shift to mobile BI tools is not just a matter of convenience. It is crucial that your team remain informed and that they have the tools they need to collaborate, share and present data, whether they are on the road, with a client or in an airport. This flexibility reflects the evolving business environment and the need for agility.

Whether you are a sales manager, a media executive, a healthcare provider or a business analyst, it is important to have access to a suite of BI tools that will help you gather and analyze business data using mobile devices.

Why is Mobile Business Intelligence Important for My Business in Today’s Work Environment?

The team needs interactive data tools and tools that enable sharing and collaboration, reporting and sophisticated analytics – all with dependable security. Users should also be able to tailor their mobile BI tools to suit their role and preferences and integrate the use of these tools within workflow to foster a data-driven, fact-based culture.

‘Today’s workforce is mobile and, even where employees work onsite, their work will take them away from a desk and into a manufacturing or production environment, or perhaps within the walls of a hospital, a university, a retail store, etc.’

Look for a mobile BI tool that will:

  • Support a native mobile environment for Android and iOS, with an intuitive user experience (Ux).
  • Provide access rights defined at the server level with appropriate security and privacy at all levels.
  • Accommodate hosting within the IT infrastructure, on-premises or in public or private cloud environs.
  • Provide users with access to dashboards, reports, and clickless analytics with a natural language processing (NLP) search function.
  • Provide expertise and services that are appropriate for the needs of your organization.

If you want to support your business user team and provide a foundation for BI tools that will better serve your team and your customers, explore Smarten Mobile BI benefits and features, with powerful functionality and access for your business users including out-of-the-box Mobile BI and advanced analytics for every team member. For more information on Mobile BI and Augmented Analytics, read our article, ‘Mobile BI Business Use Provides Real Advantages,’ and take a moment to watch and listen to this informative webinar, ‘Smarten Mobile BI.’

Case Study : Augmented Analytics for India-Based Municipal Corporation to Support Smart City Initiative

The Client is one of the largest municipal corporations in India, and is responsible for delivering essential civic services, i.e., water supply, sewage treatment, solid waste management, road infrastructure, public health, education, and environmental programs for an urban population of over 3.1 million citizens.

Mobile BI Supports User Access and Adoption and Improves Results

Why Adopt Mobile BI? Data Access and Data Democratization

The global business environment has changed dramatically. With employees working remotely, and even in other countries, it is mandatory to provide technology and tools your team can use to complete tasks and, hopefully, to add value to the organization on a daily basis.

If you have not yet adopted a business intelligence or augmented analytics solution, it is wise to consider one now. Your competitors are already implementing these solutions! If you HAVE adopted a BI tool or self-serve analytics solution, but you have yet to provide your team with mobile business intelligence, it is past time to consider this addition because your competitors area already implementing THESE solutions as well!

‘Out-of-the-Box Mobile BI can provide natural language search analytics, clickless analytics for quick, easy analysis, key performance indicators, dashboards and reports, dynamic charts and graphs, and intuitive visualizations, with self-serve features that are suitable for every user.’

According to Market Research Future studies, ‘The Business Intelligence market segmentation, based on Technology, includes Mobile BI, Cloud BI, and Social BI…’ This market is…’is expected to grow and expand during the projected timeframe as it will help businesses make data-driven decisions, boosting the overall market growth.’ This study estimates that the business intelligence market will grow from USD 33.12B in 2024 to USD 78.42B in 2032.

The reason for that growth is simple. Businesses, large and small, are discovering the value of fact-based decision-making, and the wise business owner, executive or manager understands that their competition is actively involved in improving productivity (to do more with less), in improving customer satisfaction (with targeted products and services), in decreasing re-work and increasing collaboration, and above all in increasing the data literacy of its team through data democratization, easy access to crucial data and improved user adoption of technology.

Access Data From Anywhere with Next Gen Mobile BI Tools for Business Users

But the old methods of BI tool installation can no longer support strategic goals. Your team may be spread across countries, regions or cities. They may work in the field. They may be meeting with a client or a supplier. Any or all of these scenarios require mobile tools that provide your team with the information they need to make the right decision, to review historical data or transactions and work with others to create a pricing strategy, check on stock, understand customer buying behavior etc.

If you truly wish to make your team more productive and effective, it is crucial to give them access to data and the information they need to do their job, no matter where they are working (in the office or remotely). Easy-to-use, self-service tools ensure user adoption and can move your team members toward a Citizen Data Scientist role, with advanced analytics that is intuitive, interactive and flexible.

Out-of-the-Box Mobile BI can provide natural language search analytics (NLP), clickless analytics for quick, easy analysis, key performance indicators (KPIs) for metrics and results, dashboards and reports, dynamic charts and graphs, and intuitive visualizations, all designed for ease-of-use with self-serve features that are suitable for every user.

With these tools, your users can easily find and analyze information, working from anywhere, at any time of the day. They will not have to guess at information, or carry copies of old reports that are no longer relevant.

‘If you have adopted a BI tool or self-serve analytics solution, but you have yet to provide your team with mobile business intelligence, it is past time to consider this addition because your competitors area already implementing these solutions.’

If you want to support your business user team and provide a foundation for BI tools that will better serve your team and your customers, explore Smarten Mobile BI benefits and features, with powerful functionality and access for your business users including out-of-the-box Mobile BI and advanced analytics for every team member. For more information on Mobile BI and Augmented Analytics, read our article, ‘Mobile BI Business Use Provides Real Advantages,’ and take a moment to watch and listen to this informative webinar, ‘Smarten Mobile BI.’

Case Study : Customer Churn Prediction for India-Based Pharmacy and Wellness Business

The Client owns a leading specialty chain of pharmacy and wellness stores in Ahmedabad, India, providing pharmaceuticals, medications, and wellness products to the community and consumers. As a component of its business, it sponsors a popular customer loyalty program. The Smarten model demonstrated remarkable performance, achieving 98% accuracy in predicting customer churn on the testing dataset.

Case Study : Augmented Analytics for Leading Electric Scooter Manufacturer in India!

The Client is a leading electric mobility company in India, specializing in high-performance electric two-wheel scooters engineered for sustainable urban transportation. With a robust presence across 200+ cities, the organization leverages lithium-based battery technology, and advanced electric powertrain systems that are tailored to accommodate Indian road conditions.

Mobile BI is Not Just Nice to Have – It’s Crucial!

Improve Results, Precision and User Adoption with Mobile BI

Two things are true today. The first is that we are a mobile society, tied to our devices, carrying them with us everywhere to stay connected, to get information and to communicate. The second true thing is that we are busier than ever and, if we are to keep up, we must find ways to be more productive. The advent of technology and the rapid pace of change has created a situation where there is always more to do than we have time to do!

When it comes to business, both of these true things are even truer! If we are a business owner or manager we know that we never have enough resources or staff and that the invaluable knowledge of our employees and professionals must be leveraged and optimized if we are to succeed. We also know that most companies today have team and staff members who are not working within the walls of a manufacturing plant or an office. Even in a retail business, our team members are often working after hours or they are on the road visiting suppliers or buyers.

That’s where mobile business intelligence (BI) comes in! Every business needs analytics and data to understand where the business is today, where it is going and what we need to do to keep the business moving on the path to success. But, information is everywhere and it can be difficult to gather it and make sense of it and use it to make decisions.

‘A mobile business intelligence (BI) app should not short change your users with restrictive formats or views.’

By integrating enterprise data and making it available in an easy-to-use mobile interface, you can allow every user in the enterprise to use data in a way that is meaningful to them and to their tasks and decisions and if that analytical solution is available on a mobile device, we enable them to be productive in airports, hotels, at client or supplier offices and while working at home.

Mobile Business Intelligence (BI) Provides Critical Support for Business Growth and User Adoption

According to a recent study by Mordor Intelligence, the fastest growing mobile BI market is in the Asia Pacific region and the largest market is in the United States.

If you are interested in expanding your business intelligence solution to a mobile environment, or in acquiring BI tools for your team, the right Mobile BI solution will:

  • Provide a native application with a seamless user interface that supports a great user experience (Ux) for ALL users (even those with average technical skills)
  • Be available for iOS and Android
  • Be suitable for self-serve analytics to encourage user adoption
  • Be easy to deploy and use
  • Provide good support
  • Be affordable
  • Provide support for data democratization and improved data literacy
  • Provide suitable return on investment (ROI) and total cost of ownership (TCO)

A mobile business intelligence (BI) app should not short change your users with restrictive formats or views. Look for a solution with:

  • Clear, flexible data visualization
  • Dynamic charts and graphs
  • Supportive dashboards and clear reports
  • Clickless analytics that are easy to use
  • Key performance indicators (KPIs) and metrics
  • Natural Language Processing (NLP) analytics that are intuitive and easy

‘By integrating enterprise data and making it available in an easy-to-use mobile interface, we allow every user in the enterprise to use data in a way that is meaningful to them and to their tasks and decisions.’

If you want to support your business user team and provide a foundation for BI tools that will better serve your team and your customers, explore Smarten Mobile BI benefits and features, with powerful functionality and access for your business users including out-of-the-box Mobile BI and advanced analytics for every team member. For more information on Mobile BI and Augmented Analytics, read our article, ‘Mobile BI Business Use Provides Real Advantages,’ and take a moment to watch and listen to this informative webinar, ‘Smarten Mobile BI.’

Case Study : Augmented Analytics Solution for India Powertrain and Sustainable Solutions Engineering Company!

The Client is a prominent engineering company in India, renowned for its extensive history. For over 160 years the Client has delivered bespoke design engineering and precision manufacturing solutions, specializing in enabling seamless motion across industries that include automotive, agriculture, marine, light construction, firefighting, and railways. The Client provides cutting-edge power solutions for critical installations and diverse applications, with expertise in fuel-agnostic engines and precision manufacturing of key engine components. It has expanded offerings in electric power train for mobility and other industrial power applications and a strengthening position in the motion control solutions space with strategic acquisitions, empowering progress across multiple sectors. The Client business is publicly traded on the National Stock Exchange of India (NSE) and the Bombay Stock Exchange (BSE) and a robust distribution network including 200 distributors, 8000 retail stores and 20,000 mechanics across India.