This Client is a global telecommunications infrastructure provider, offering comprehensive end-to-end solutions for wireless network planning, optimization, and performance management. It offers services to over thirty (30) Tier 1 and Tier 2 telecom operators and Original Equipment Manufacturers (OEMs) worldwide, and excels in advanced 5G NR and LTE-A technologies as well as legacy networks. Business services include RF Planning, Optimization, Quality of Service (QoS) Benchmarking, In-Building Solutions, and skilled Manpower Deployment to provide seamless execution across diverse environments. The Client operates in more than fifteen (15) countries and spans five (5) continents.
Mobile BI Business Use Illustrates Real Advantages!
Mobile Business Intelligence (or Mobile BI) is defined as ‘a system comprising both technical and organizational elements that present historical and/or real-time information to its users for analysis on mobile devices such as smartphones and tablets (not laptops), to enable effective decision-making and management support, for the overall purpose of increasing firm performance.’
Aberdeen Group reports that businesses adopt Mobile BI to:
Improve business process efficiency
Improve employee productivity
Make better decisions, more quickly
Provide better customer service
Deliver real-time bi-directional data access to make decisions anytime and anywhere.
‘Mobile BI benefits go well beyond simple reporting and the sharing of data across user groups, to address real business issues and to keep users up to date and allow them to respond to real world, real-time issues.’
As local and global competition increases, most businesses are looking for ways to improve their competitive advantage, and to quickly adapt to the changing market, to employee needs and to customer buying behavior.
It can be helpful to consider some real-world business use cases, in order to understand the value and benefit of incorporating a Mobile BI solution within your technology landscape and your analytics approach.
The advantages of Mobile BI go beyond team collaboration and individual reporting needs, to provide the background and foundational information needed to make decisions on business strategy and to understand customer preferences.
The following list of companies represents a small sampling of businesses currently using Mobile BI to improve business results and efficiency:
Amazon – Amazon analyzes purchasing behavior and browsing history to predict what products a customer might want to see, and what they are likely to buy, personalizing the customer experience and making it easier for customers to complete a transaction. BI tools help the business to forecast demand and ensure that stock is available.
Starbucks – The business has implemented a loyalty program to help with customer engagement and sales, personalizing marketing strategies and allowing customers to order, pay and receive rewards. It gathers data using its digital channels and uses that data to create targeted offers and to improve customer retention, as well as increasing the amount customers spend during a visit.
Netflix – The company uses BI tools to personalize the viewing experience and to analyze customer viewing preferences and push specific options to the customer based on viewing history. Mobile BI tools allow teams to analyze and share information regarding regional viewing and to make decisions on the fly.
Uber – The company business model is dependent on the rapid changes and shifting behavior of customers from one local and regional area to the next. Real-time pricing and operational decisions are made to support surge pricing and driver deployment for high demand areas. The back-end systems and BI tools allow drivers to access information using the Uber app so that they can quickly respond to the changing environment.
Tesla – Mobile BI and wireless car data analytics allow Tesla to connect remotely to corporate offices and collect and analyze vehicle data to address issues and update customers on maintenance etc.
X/Twitter – Mobile BI provides support or moderators to identify and quickly address platform safety issues, violations, etc. The integration of artificial intelligence (AI) with BI tools allows the business to quickly respond and ensure a safe user experience.
Mobile BI provides the background and foundational information needed to make decisions on business strategy and to understand customer preferences.
These examples illustrate the many ways in which Mobile BI can be used to address business issues, providing user access and analytics for team members no matter where they are and how they need to use the data. Mobile BI benefits go well beyond simple reporting and the sharing of data across user groups, to address real business issues and to keep users up to date and allow them to respond to real world, real-time issues.
If you want to support your business user team and provide a foundation for BI tools that will better serve your team and your customers, explore Smarten Mobile BI benefits and features, with powerful functionality and access for your business users including out-of-the-box Mobile BI and advanced analytics for every team member. For more information on Mobile BI and Augmented Analytics, read our article, ‘Understanding The Truth About Mobile BI.’
Use Embedded BI to Encourage Business User Analytics Adoption!
Today, even the smallest business depends on technology and software to manage the business process, capture data and move the enterprise forward. No matter the size of a business, executives and managers now realize the value of providing analytics to make decisions. In the past, the analytics process was the sole domain of IT, business analysts and data scientists but today, organizations know that data democratization and data literacy are key to business performance and to keeping pace with the market and with changing customer buying behavior.
In order to accommodate this need, the business must provide easy-to-use analytics solutions that offer sophisticated functionality and features in an intuitive environment so team members can embrace analytics and willingly adopt these solutions.
‘Embedded BI brings the power of analytics closer to the user and allows them to use popular software and apps to achieve analytical goals with a single sign-on approach.’
If you want to take advantage of this approach, there is a consideration you should include in your strategy – and that consideration might surprise you. Consider the number of applications and software products your team uses to complete tasks and to find information. Did you know that, by some estimates, team members lose up to ten (10) percent of their time switching tasks and applications. One of the most frustrating realities an employee can face is trying to gather and analyze data. Suppose you want to analyze sales for a particular location, or a particular sales team for a certain period of time. In the old technology world, you would have to export the data, or you might use an integrated analytics solution and gather the data there by choosing the fields you want to analyze.
Today, you can use Embedded Business Intelligence (BI) to find and analyze data without ever leaving the confines of your sales software. Embedded BI is designed to embed within a popular, familiar software platform. By placing this capability within a familiar application or software solution, the organization gives its team members access to data, pulling information from the system of origin, integrating and streamlining data processing and reporting time.
Embedded BI brings the power of analytics closer to the user and allows them to use popular software and apps to achieve analytical goals with a single sign-on approach, so they don’t lose time switching between software solutions or exporting and importing data. Users have access to dashboards, charts, graphs and analytical tools, all within the ERP, HRM, CRM, SCM or other enterprise solution. Embedded BI allows users to integrate analytics within workflow and collect and analyze data easily.
When considering an Embedded BI solution, be sure you choose one that accommodates access both in the office and on the road, with mobile access that enables business users to take analytics on the road.
‘In order to accommodate this need, the business must provide easy-to-use analytics solutions that offer sophisticated functionality and features in an intuitive environment so team members can embrace analytics and willingly adopt these solutions.’
You can find out more about the Smarten Embedded BI And Integration APIs solution and add powerful functionality and access to existing ERP, SCM, HRMS, CRM or any other products. Provide analytics capabilities within existing products without major Investment. Your business users and your customers will appreciate the ease-of-use and access and you will gain a competitive advantage. Read our White Paper: ‘Making The Case For Embedded BI And Analytics.’
What Do I Need to Know Before I Choose a Mobile Business Intelligence (BI) Solution for My Business?
What makes a great Mobile Business Intelligence (BI) solution? There are many factors to consider and, if you do not choose wisely, you risk a) spending a lot of money and getting very little in return, b) working with incorrect, old or incomplete data, c) having to upgrade and spend even more money, d) disappointing your team and falling short of objectives, e) missing your Citizen Data Scientist initiative goals.
Using Embedded BI to Improve Customer Service and Satisfaction!
As a software solution product and service provider, you are focused on the common issues your customers face, providing features and functionality that will satisfy the most customers and give you an edge in the market.
Add Mobile BI for Your Team and Improve Access, Analytics and Business Decisions!
Recent surveys reveal that the mobile BI market is growing by leaps and bounds. Of those surveyed, over 35% of companies said that mobile BI is in use among their business users. While some businesses have yet to adopt BI tools or augmented analytics for their business users, many have done so, and are now in the process of adding mobile BI to the set of tools available to users. There is no doubt that the COVID pandemic affected this strategy, since many businesses are now embracing a full-time or a hybrid remote work environment that requires team members to have access to tools from wherever they are working.
Embedded BI Can Provide Numerous Benefits to the Team and the Enterprise!
When a business invests in technology, either to buy a best-of-breed solution or to develop their own enterprise apps, there is significant expense. If you are developing your own solution, you are using in-house resources or engaging IT consultants. If you are purchasing solutions off the shelf, you may or may not need customization but, in any case, the solution will cost you quite a bit of money and it will take more funding to support and maintain and integrate that solution.
The Client is a global business governed by a foundation whose mission is to have a meaningful social impact, both for patients and for a sustainable world. With its unique governance model, the Client business can fully serve its vocation with a long-term vision and fulfil its commitment to therapeutic progress and to serving patient needs. The company has grown exponentially, first across France and then throughout the world, driven by the transformation of the business.
Mobile BI Tools Support Citizen Data Scientists and All Team Members With Access to Critical Data!
When a business takes on a Citizen Data Scientist initiative, it must provide the tools and techniques the business user will need to support the new role. Augmented Analytics is key – with features and tools that make it easy to integrate, find, analyze and share data across the enterprise.
Gartner has predicted that, ‘90% of corporate strategies will explicitly mention information as a critical enterprise asset and analytics as an essential competency.’
If your organization is doing it right, the Citizen Data Scientist initiative will incorporate support to change the culture, to update the employee evaluation process to encourage the use of analytics and fact-based decision-making, and other factors that influence user adoption and enable the business to move forward with a team alignment.
But one thing many businesses fail to consider is the need for these tools outside the walls of the office environment. If the global pandemic taught us anything is that many employees were forced to work at home or in settings outside the typical office facility. Today, many companies have embraced this concept on a long-term basis, allowing their employees to work from home, or in remote group locations. But even if your business is situated in one more office buildings or store fronts, the chances are good that your team members spend a certain amount of time working outside the office, after hours, on weekends, etc.
‘Mobile BI tools provide the support for your Citizen Data Scientists, data scientists, business analysts, team members, executives, and managers so that every business user can access and analyze data, share, and collaborate.’
Teams today are asked to do more with less and, as work hours expand, and the expectations of businesses change, the team must adapt. Managers, executives, IT teams and others find themselves in situations where they must check the status of a project, approve a purchase or resource acquisition, communicate with a team and assess the need to make changes – the list goes on and on!
Mobile BI tools provide the support for your Citizen Data Scientists, data scientists, business analysts, team members, executives, and managers so that every business user can access and analyze data, share, and collaborate and make decisions on the fly, in a staff meeting, in an airport or hotel, or at home.
To ensure that you choose the right tools for your Citizen Data Scientists, look for a Mobile Business Intelligence solution that offers the following features and functionality:
Native app, with seamless user interface for a great user experience (Ux). Available for iOS and Android
Extends the office environment. Allows swift analysis and decisions from anywhere
Encourages user adoption and provides support for BI investments and data democratization
Access rights are defined on the server so security and privacy is ensured at all levels
Hosted anywhere within IT infrastructure – on premises, public or private cloud
Business Users have access to dashboards, reports, Clickless Analytics – Google-type Natural Language Processing (NLP) Search functionality
Start-up is easy, within a few minutes and support is readily available
‘One thing many businesses fail to consider is the need for BI tools outside the walls of the office environment.’
If you want to support your Citizen Data Scientists and every member of your business user team, explore Smarten Mobile Augmented Analytics And Mobile BI. Add powerful functionality and access for your business users with out-of-the-box Mobile BI and advanced analytics for every team member. For more information on Mobile BI and Augmented Analytics, read our article, ‘Understanding The Truth About Mobile BI.’
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