Understanding the role of a Citizen Data Scientist and the opportunities provided by this approach is the first step in leveraging the Citizen Data Scientist approach. Engaging a vendor and choosing the right Augmented Analytics Business Intelligence tools, services, training and deployment will ensure success. The prospect of transforming business users into Citizen Data Scientists may seem daunting but, with the appropriate planning and support, and the appropriate Augmented Analytics solution, the initiative can be extremely successful.
Find Out the How of the Citizen Data Scientist Approach
In 2016, the technology research firm, Gartner, coined the term ‘Citizen Data Scientist,’ and defined it as ‘a person who creates or generates models that leverage predictive or prescriptive analytics, but whose primary job function is outside of the field of statistics and analytics.’
‘When business users make the transition to Citizen Data Scientists with access to augmented analytics solutions, they can provide additional value to the team, to managers and executives and allow IT and data scientists to focus on strategic goals.’
In the ensuing years, the Citizen Data Scientist role has become more refined, and those businesses that embrace this approach have seen real benefits. But just who are Citizens Data Scientists, and how does a business recognize candidates and benefit from enabling this role?
How Do I Find Citizen Data Scientist Candidates Within My Business? You will find your Citizen Data Scientist candidates among your business users and team members. They are curious and eager to learn new skills to contribute to the organization and to hone their skills for career advancement. Team members who make great Citizen Data Scientists are often power users, and are acknowledged as leaders within their own team. They are NOT IT professionals, analysts or data scientists but they share a common characteristic for precision and wanting to get it right the first time.
What Does a Citizen Data Scientist Do? Within the context of their roles and responsibilities, every business user needs clear, meaningful information to make fact-based decisions and recommendations. Citizen Data Scientists use data to create reports on a daily basis. As the Citizen Data Scientist role evolved, team members have leveraged the advantages of this data to share reports, to create and format presentations for recommendations and suggested changes to support pricing decisions, hiring, production, new products and services, financial investments, marketing and advertising campaigns, and many other decisions. As the movement grows within your organizations, you can enable data democratization and improve data literacy. Citizen Data Scientists can also work with IT, data scientists and business analysts to share their research and analytics when the business feels it is necessary to take the analytics to another level to ensure credibility for strategic decisions.
What Tools and Training Does a Citizen Data Scientist Need? One of the primary reasons the Gartner predictions have come to fruition is he evolution of the business intelligence (BI) and augmented analytics market to support the concept of Citizen Data Scientists. Today’s analytics solutions are easy-to-use, self-serve tools driven by Natural Language Processing (NLP), and machine learning, as well as Artificial Intelligence (AI). All of these technologies come together to support the business user and provide tools that are sophisticated in their functionality, yet intuitive and easy for a business user. These tools do not require IT skills or data science knowledge. When the team uses these tools, they can adopt a common language and techniques to work with IT and data scientists to create use cases and refine and share reports, formats and outcomes. The more complete, and intuitive the solution, the less training and onboard time the user will require. There are simple, Free Training Courses available that can help your business and your team understand the uses and benefits of this approach and enable user adoption.
When business users make the transition to Citizen Data Scientists with access to augmented analytics solutions, they can provide additional value to the team, to managers and executives and allow IT and data scientists to focus on strategic goals. Using Augmented Analytics Tools like self-serve data preparation to gather and prepare data, and smart data visualization to receive suggestions and recommendations on how to best view data, users can combine predictive analytics to forecast and model, and sophisticated tools like anomaly monitoring, key influencers, and sentiment analysis to gain crucial insight into changes in customer buying behavior, supplier issues, product time-to-market, trends, patterns and opportunities with dependable metrics to make data-driven decisions.
‘The Citizen Data Scientist role has become more refined, and those businesses that embrace this approach have seen real benefits.’
If your business wishes to capitalize on the potential of the Citizen Data Scientist approach, it important to work with an IT Partner who can help you define your requirements and strategize for optimal success, providing the augmented analytics tools and knowledge of the industry that is required to position you for success.
When a business decides to undertake a data democratization initiative, improve data literacy and create a role for Citizen Data Scientists, the management team often assumes that business users will be eager to participate, and that assumption can cause these initiatives to fail.
These days, most people understand the term Natural Language Processing (NLP). It has been around a while, and represents perhaps the most significant information tool in the past century.
Machine Learning and Natural Language Processing (NLP) have unlocked a vast library of knowledge, making it accessible to the average person, requiring no significant technical skills, and leveling the playing field for millions of people, seeking to learn and understand the world.
‘NLP search technology significantly simplifies the user experience and encourages team members to learn and incorporate augmented analytics into their daily activities.’
Just a few years ago, Gartner predicted that, ‘50% of analytical queries will be generated via search, NLP or voice, or will be automatically generated.’ Today, this prediction is a reality.
When an enterprise wishes to implement augmented analytics and business intelligence, and make these tools available to its business user community, it must select a solution that uses natural language processing (NLP) search capabilities to allow business users with average technical skills to gather and analyze data and achieve results. Without these simple tools, the enterprise cannot ensure user adoption of the solution.
Natural Language Processing Search Analytics (NLP) is crucial component to search analytics in that it allows business users to perform complex searches without endless clicks, coded queries, or complex navigation and commands. Users can access and view clear, concise answers and analysis quickly and easily, leveraging a familiar Google-type interface to compose and enter a question using common language.
When you choose Augmented Analytics with machine learning and natural language processing (NLP), your users can enjoy a self-serve environment that is easy and intuitive, and will increase user adoption, data democratization, and return on investment (ROI).
NLP search technology significantly simplifies the user experience and encourages team members to learn and incorporate augmented analytics into their daily activities. Finding information is easy! Let’s suppose a team member wants to understand the trends in regional bakery sales. With NLP, the user can simply ask, ‘how many bakery products were sold in the Southwest and Southeast regions in 2023?’
Natural Language Processing (NLP) and search capability allows users to avoid scrolling through menus and navigation. The user only has to enter a simply worded search query, and the system will translate the query, and return the results in natural language using an appropriate form, e.g., visualization, tables, numbers or descriptions. There is no advanced training required. Users can analyze data and receive results in a way that is meaningful to them.
The benefits of augmented analytics using natural language processing (NLP) enable swift, easy searching and allows business users to create context-rich searches that provide in-depth information and concise results and can be used to solve problems, identify opportunities, spot trends and patterns and present data and recommendations. There is no need to request reports or information from IT, business analysts or data scientists. The business user has the tools and the capability to get results when and how they need the information.
‘Just a few years ago, Gartner predicted that, ‘50% of analytical queries will be generated via search, NLP or voice, or will be automatically generated.’ Today, this prediction is a reality.’
Analytics Solutions Should Include Key Influencer Analytics!
What is Key Influencer Analytics ? Simply put, Key Influencer Analytics is an analytical technique that helps the user analyze and understand the various factors affecting an outcome, what variables impact the metric, and the ranking of those factors. Key Influencer Analytics takes the guesswork out of decisions by clearly illustrating what factors influence success of a pricing strategy, a business location choice, a marketing campaign, a research project, etc.
‘With the right analytics solution, your users can simply point to the dataset they want to analyze and Key Influencer Analytics will identify the target and the influencers or predictors that will affect the target, along with its impact.’
Grand View Research estimates the analytics software market at nearly 142B USD, with an expected growth of nearly 14% over the next five to six years. The reason for this growth is simple. In order to succeed in their market of choice, businesses must understand the competition, the customer and how their products and services are perceived and embraced in the market, so they can plan for the future and adapt to changes.
There are a few factors that will impact the efficiency and effectiveness of the analytics solution you choose.
First, the data volume you want to analyze can be very large, and the data can come from disparate systems, so the ability to integrate and gather all data in one place is important. Depending on the size of the dataset a user selects, there may be hundreds or thousands of variables, and business users often find it difficult to identify the rights ones. Yet without the ability to identify the right variables, the business is likely to measure and attend to the wrong things.
Secondly, you must provide easy-to-use tools that your team can leverage to find what they need. Users should have interactive features that allow them to see and explore other combinations and impacts and can select target and predictors, and use them for models, reports or KPIs. Influencer Analytics empowers every business user and allows them quickly select and target data to achieve results without the assistance of a data scientist, IT professional or analyst.
Third, your team needs key influencer analytics to understand the interrelationships of data points and how they affect outcomes so they can adapt and adjust. With the right analytics solution, your users can simply point to the dataset they want to analyze and Key Influencer Analytics will identify the target and the influencers or predictors that will affect the target, along with its impact and it provides crucial metrics such as mean, outliers, and others and identifies relationship and distribution among variables. The system will auto-suggest relationships and present distribution and impact using the most appropriate visualization.
Here are just a few of the benefits of Key Influencer Analytics:
Identify what matters most in your data!
Understand the impact and interdependence of variables
Leverage auto-suggestions and machine learning to get data insights
Identify influencers affecting the target variable with auto-suggestions and quick maneuvers using different combinations
‘Key Influencer Analytics takes the guesswork out of decisions by clearly illustrating what factors influence success of a pricing strategy, a business location choice, a marketing campaign, a research project, etc.’
With Key Influencer Analytics your team can address the right issues and capitalize on opportunities to optimize results. Explore Smarten Augmented Analytics modules and components and the benefits of Key Influencer Analytics for your team and your enterprise.
The term, ‘Citizen Data Scientist’ has been around since 2016, when the world-renowned technology research firm, Gartner, coined the phrase. Whether you want to know more about the concept, understand the concept and would like to know if your business can leverage this approach to improve its market position and customer visibility, or you have embraced the Citizen Data Scientist approach and are looking for ways to expand and refine the concept within your own business environment, we are here to help.
As Gartner research states, ‘Early adopters of augmented analytics have the potential to realize more strategic and differentiating business benefits from their analytics investments than those who wait until these technologies are widely adopted.’
One of the most important aspects of any new, large scale initiative, is preparation and when it comes to the Citizen Data Scientist approach, preparation is equally important. Let’s look at some of the primary factors and considerations you must include in your planning process.
‘Will you deploy the augmented analytics solution across the entire enterprise at once, or will you roll it out by division, department, location, etc.? Who will be in charge of the deployment?’
Review Technology and Business Processes
Look at your current technology and all the places your data resides (data warehouses, the cloud (private or public), best-of-breed software, legacy software, ERP, CRM, HR, SCM, and other focused solutions that support a particular division, team or department. You will want to integrate data from all possible sources in order to give your users the information they need to perform analytics.
Work with your IT team, and (if you have already chosen an IT consultant) with your advisors to analyze the technology and infrastructure and establish a plan of attack. Consider the network, hardware and software, and decide whether you will want Embedded BI within any popular software solution to allow users to leverage a single sign-on environment to access data and analyze it all in one place.
Review business processes, workflow, approval loops etc., and see where you can gain advantage by including analytics and technology to improve productivity and the quality and speed of decisions.
Involving Stakeholders, Customers, Users, IT, etc.
Management and/or IT cannot plan for and execute this type of change alone. You will need to understand how cascading analytics throughout the organization will impact your users, your customers and others. Establish a team that includes representatives from the various functions, levels and areas within the enterprise.
Listen to their concerns and address those concerns with an appropriate plan for deployment, training, ongoing support, etc. Otherwise, you are unlikely to succeed. User adoption is important but you can also use this time to identify and highlight those areas where you can find opportunities and thereby improve the success metrics and outcomes you hope to achieve.
Choosing an Augmented Analytics Solution
Choosing the right augmented analytics and business intelligence (BI) solution will drive success of a Citizen Data Scientist initiative. These solutions are key to helping you achieve your goals and to supporting your business users as they make the transition to Citizen Data Scientists. Look for a full suite of features and functionality to support your users.
Not all augmented analytics solutions are equal! Be sure the solution you choose has all the features you need and will be easy for your users to learn and adopt. Look for a comprehensive solution suite that includes:
Will you deploy the augmented analytics solution across the entire enterprise at once, or will you roll it out by division, department, location, etc.? Who will be in charge of the deployment? Your team should include representatives from the various groups that have a vested interest in the outcome. When you choose an IT consultant, they can help you plan for and execute your strategy so that it is successful and you are not overwhelmed.
Depending on the solution you choose, you will have to consider citizen data scientist training. While there are citizen data scientist certification courses, if you choose the right augmented analytics solution you are not likely to need this type of training but, rather a simple introduction that will explain the new role, how to work with and collaborate with data scientists and IT and how to use the augmented analytics solution to get the information the business user needs in a way that is meaningful to them.
‘One of the most important aspects of any new, large scale initiative, is preparation and when it comes to the Citizen Data Scientist approach, preparation is equally important.’
A Citizen Data Scientist Initiative Can Optimize Data Scientists and Encourage a Data-Driven Culture!
According to some estimates, the average salary of a Data Scientist in the United States is over $150,000 per year. If your business wishes to accommodate a ‘data-first’ strategy to improve metrics and measurable success and avoid guesswork and strategies that are based on opinion rather than fact, it can either employ a team of expensive professionals, or it can take a different approach.
‘Citizen Data Scientists can use their knowledge of a business sector, industry, function or market to drive questions and develop reports and presentations to illustrate issues, identify problems and find opportunities for growth and competitive positioning, and share this data (and the search and analytical techniques) with other users.’
Citizen Data Scientists are business users who have a place on your team and are hired because of their professional and career experience in a particular industry, business function or discipline. When they are given access to data analytics, they can merge their knowledge of an industry, e.g., research, healthcare, law, finance, sales, supply chain, production, construction etc., with data integrated from databases, best-of-breed software programs, ERP, SCM, HRM and other systems and use sophisticated analytical tools in an easy-to-use, intuitive environment to gather and analyze data and produce insightful, concise results that are meaningful to their role.
Depending on the size, market and industry of your business, you may choose to augment your staff with one or more data scientists to refine results produced by Citizen Data Scientists on a day-to-day basis. So, if a power user or business users discovers a challenge or an opportunity and your management team wishes to further explore the issue to understand its strategic or operational value, a Data Scientist can take the predictive model or other analytical report produced by a Citizen Data Scientist and refine the results for executive review.
Whether you choose to employ the services of a Data Scientist, provide business analysts or IT professionals to support your business users, you can create a comprehensive foundation for analytics across your organization.
By democratizing data analytics you can achieve many benefits, including:
Improved Data Literacy Across the Enterprise
Improved Productivity of Data Scientists, IT and Business Analysts (who can spend time on strategic initiatives rather than producing daily reports)
Optimized Return on Investment (ROI) and Total Cost of Ownership (TCO) for all software and systems
Fact-Based Decisions and Metrics-Driven Strategies, Goals and Objectives
Team Member Career Advancement
Optimization of Resources and Improved Team Productivity
With these tools, the Citizen Data Scientist can leverage Natural Language Processing (NLP) and search analytics with machine learning to ask questions using simple human queries and receive insightful answers. They can use their knowledge of a business sector, industry, function or market to drive questions and develop reports and presentations to illustrate issues, identify problems and find opportunities for growth and competitive positioning, and share this data (and the search and analytical techniques) with other users.
Citizen Data Scientists can predict customer responses to new product features, and to new marketing campaigns, analyze the likelihood of fraud or risk, identify supply chain issues, etc. These tools can also help the organization to foster collaboration and data sharing and encourage business users to innovate, create and explore opportunities using data-driven, factual information.
‘When Citizen Data Scientists are given access to data analytics, they can merge their knowledge of an industry, e.g., research, healthcare, law, finance, sales, supply chain, production, construction etc., with data integrated from databases, best-of-breed software programs, ERP, SCM, HRM and other systems and use sophisticated analytical tools in an easy-to-use, intuitive environment to gather and analyze data and produce insightful, concise results that are meaningful to their role.’
These are just a few of the factors you must consider when implementing a Citizen Data Scientist approach. Business users who are interested in becoming a Citizen Data Scientist must be willing to embrace new technology and tools and working at the leading edge of a new approach to collaboration and decision-making. initiative. Consider engaging an expert for your Citizen Data Scientist. IT consultants with experience and skill in this area can provide crucial support to help you succeed with your Citizen Data Scientist initiative and can provide simple Training Programs to bring your team on board and help them see the value to themselves and to the organization.
Incorporate PMML Integration Within Augmented Analytics to Easily Manage Predictive Models!
You may not be an analytics expert and you may find terms like PMML Integration somewhat daunting. But in reality, the concept is not complex, and the value is outstanding!
No matter the reason or the goal, when an enterprise chooses the right Augmented Analytics solution and carefully plans for and executes its implementation, it can optimize business results, reduce expenses and improve its market position, customer satisfaction and user adoption, and it is key to transforming business users to Citizen Data Scientists to improve results and team skills. Here, we examine the benefits of Augmented Analytics and how to plan and successfully execute an Augmented Analytics initiative.
Is it the Right Time for My Business to Initiate a Citizen Data Scientist Program?
Whether you are a business owner, a business executive or a business manager, or you just like to keep up with industry trends, you no doubt have read about the transition of business users to Citizen Data Scientists. The topic has been in industry journals and publications for years, and it is still relevant today.
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