Tag: Advanced Analytics for Business User

Citizen Data Scientists Are Important to Business Transformation

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October 7, 2025

Transform Your Business with Citizen Data Scientists

The business environment today is competitive. Whether your business is global or local, you are challenged to do more with less, to set and achieve goals more quickly and to stay ahead of your competitors by gaining a comprehensive understanding of what your customers want, what they WILL want, and how to best attract their attention and retain them.

To meet these challenges, every team member and employee must have a thorough understanding of how their roles and responsibilities fit into the grand scheme of things and how the projects, tasks and activities they pursue on a day-to-day basis will affect revenue, outcomes and results.

When a business (large or small) makes the decision to transition business users to Citizen Data Scientists, it supports the alignment of goals and objectives with fact-based decision-making and improved data literacy, encouraging its users to embrace and understand data and use that data to collaborate, present information to management and gain insight into results to identify opportunities and address issues.

‘The Citizen Data Scientist approach transforms the organization by improving time to market, reducing rework and mitigating market missteps and improving productivity and the alignment of workflow and tasks with the goals and objectives of the enterprise.’

World renowned technology research firm Gartner first coined the term ‘Citizen Data Scientist’ in 2016 and defined the role as ‘a person who creates or generates models that leverage predictive or prescriptive analytics, but whose primary job function is outside of the field of statistics and analytics.’

Nearly a decade later, the role has been refined and structured within many organizations and recent Gartner research reports that, ‘Citizen Data Scientists can be leveraged to perform repetitive and redundant tasks in the analytics workflow, and therefore create value to the organization, while allowing expert data scientists to focus on more complex tasks.’

The increased pace and tenor of competition has forced businesses to accommodate rapid change in markets and customer buying behavior by using analytics, data scientists and business analysts to work with IT and create reports and presentations to be used for decisions. But there just aren’t enough professional resources of funds to support this approach. Hence, the evolution of Citizen Data Scientists.

Transform Business Users Into Citizen Data Scientists AND Transform Your Business

The evolution of self-serve augmented analytics tools and technologies like natural language processing (NLP) and NLP search, machine learning, flexible data visualization, and artificial intelligence (AI) provide support for business users without technical skills to gather and analyze data and produce reports, collaborate with other users and make recommendations using insight derived from advanced analytics. And this approach supports data democratization and data literacy.

The Citizen Data Scientist approach also transforms the organization by allowing business users to interact with and collaborate with IT and data scientists to take day-to-day data analytics and translate them into strategic initiatives with measurable results, accurate predictions and rapid flexible processes.

The Citizen Data Scientist approach transforms the organization by improving time to market, reducing rework and mitigating market missteps and improving productivity and the alignment of workflow and tasks with the goals and objectives of the enterprise. It provides a career path for business users and advances their knowledge and skills, allowing them to understand how their role directly influences results and to create and innovate.

‘When a business (large or small) makes the decision to transition business users to Citizen Data Scientists, it supports the alignment of goals and objectives with fact-based decision-making and improved data literacy, encouraging its users to embrace and understand data.’

To plan for and execute a Citizen Data Scientist initiative, the organization must engage an expert in augmented analytics and develop a comprehensive understanding of technology and cultural changes in order to advance this new idea within the ranks of IT, data scientists, business users, managers and executives.

Learn more about how the transformation of business users to Citizen Data Scientists can benefit your business, and how technology and appropriate Self-Serve Analytics Tools can support Citizen Data Scientists in their new role, and provide fact-based decision-making and advantages to the organization. Explore our free white papers and articles: ‘The Potential Of The Citizen Data Scientist Approach And Augmented Analytics,’ and ‘Leverage Citizen Data Scientists For Business And Business Users.’

Original Post : Citizen Data Scientists Are Important to Business Transformation!

Leverage Citizen Data Scientists for Business and Business Users

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July 23, 2025

Business and Team Member Benefits of Citizen Data Scientists!

When a business considers the prospect of implementing business intelligence and augmented analytics tools to align objectives and streamline processes and decision-making, the business management and executive team can often see the project as time-consuming and expensive.

In fact, most proposals that include process changes, training and new technology get stalled because:

a. change is hard

b. there is a tendency to say that everything is just fine the way it is

c. the management team believes that the expense is not equal to the value of the transition.

When it comes to BI tools and self-serve analytics, all of these claims can be disproven by results.

‘By providing business users with easy-to-use BI tools and augmented analytics features that produce results and allow them to make the most of their knowledge and time, the organization is more likely to retain its human resource assets and to identify and utilize its team member skills to achieve results, thereby creating a competitive advantage and a more agile, streamlined enterprise.’

In fact, Gartner has predicted that ‘Early adopters of augmented analytics have the potential to realize more strategic and differentiating business benefits from their analytics investments than those who wait until these technologies are widely adopted.’

Results and benefits are proven across the enterprise by businesses that have already adopted business intelligence and augmented analytics.

Minimum Viable Products (MVP) Produces Better Business Start-Up Results

For the organization, these benefits include:

  • Support for data-driven, fact-based decision making
  • Insight and perspective into history, results and trends and patterns for strategy and operational decisions
  • Encouraging collaboration among team members, IT, business analysts and data scientists
  • Business agility and efficiency
  • Leveraging human resource assets and improving productivity
  • Creating a competitive advantage with rapid decision-making and market response
  • Improving and optimizing financial investments, forecasts and predictions

For business users, transitioning to Citizen Data Scientists, the advantages include:

  • Combining professional and industry knowledge with data to achieve accurate results
  • Leveraging simple BI tools and self-serve analytics to receive recommendations and suggestions and make quick, clear decisions
  • Reducing the need for IT and data scientist assistance
  • Collaborating with other business users to create and share data, reports and information
  • Advancing career goals by learning and using tools that combine existing skills with new analytical capabilities
  • Improving data-driven decisions and reducing re-work

By providing business users with easy-to-use BI tools and augmented analytics features that produce results and allow them to make the most of their knowledge and time, the organization is more likely to retain its human resource assets and to identify and utilize its team member skills to achieve results, thereby creating a competitive advantage and a more agile, streamlined enterprise.

‘Gartner has predicted that ‘Early adopters of augmented analytics have the potential to realize more strategic and differentiating business benefits from their analytics investments than those who wait until these technologies are widely adopted.’

If your business wishes to capitalize on the potential of the Citizen Data Scientist approach, it important to work with an IT Partner who can help you define your requirements and strategize for optimal success, providing the augmented analytics tools and knowledge of the industry that is required to position you for success. Get started today with our self-paced FREE Online Citizen Data Scientist course.

Contact Us today to find out how our team can help you to improve business results and increase team collaboration, data literacy, productivity and competitive advantage.

Original Post : Leverage Citizen Data Scientists for Business and Business Users!

Mobile BI is Not Just Nice to Have – It’s Crucial!

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June 18, 2025

Improve Results, Precision and User Adoption with Mobile BI

Two things are true today. The first is that we are a mobile society, tied to our devices, carrying them with us everywhere to stay connected, to get information and to communicate. The second true thing is that we are busier than ever and, if we are to keep up, we must find ways to be more productive. The advent of technology and the rapid pace of change has created a situation where there is always more to do than we have time to do!

When it comes to business, both of these true things are even truer! If we are a business owner or manager we know that we never have enough resources or staff and that the invaluable knowledge of our employees and professionals must be leveraged and optimized if we are to succeed. We also know that most companies today have team and staff members who are not working within the walls of a manufacturing plant or an office. Even in a retail business, our team members are often working after hours or they are on the road visiting suppliers or buyers.

That’s where mobile business intelligence (BI) comes in! Every business needs analytics and data to understand where the business is today, where it is going and what we need to do to keep the business moving on the path to success. But, information is everywhere and it can be difficult to gather it and make sense of it and use it to make decisions.

‘A mobile business intelligence (BI) app should not short change your users with restrictive formats or views.’

By integrating enterprise data and making it available in an easy-to-use mobile interface, you can allow every user in the enterprise to use data in a way that is meaningful to them and to their tasks and decisions and if that analytical solution is available on a mobile device, we enable them to be productive in airports, hotels, at client or supplier offices and while working at home.

Mobile Business Intelligence (BI) Provides Critical Support for Business Growth and User Adoption

According to a recent study by Mordor Intelligence, the fastest growing mobile BI market is in the Asia Pacific region and the largest market is in the United States.

If you are interested in expanding your business intelligence solution to a mobile environment, or in acquiring BI tools for your team, the right Mobile BI solution will:

  • Provide a native application with a seamless user interface that supports a great user experience (Ux) for ALL users (even those with average technical skills)
  • Be available for iOS and Android
  • Be suitable for self-serve analytics to encourage user adoption
  • Be easy to deploy and use
  • Provide good support
  • Be affordable
  • Provide support for data democratization and improved data literacy
  • Provide suitable return on investment (ROI) and total cost of ownership (TCO)

A mobile business intelligence (BI) app should not short change your users with restrictive formats or views. Look for a solution with:

  • Clear, flexible data visualization
  • Dynamic charts and graphs
  • Supportive dashboards and clear reports
  • Clickless analytics that are easy to use
  • Key performance indicators (KPIs) and metrics
  • Natural Language Processing (NLP) analytics that are intuitive and easy

‘By integrating enterprise data and making it available in an easy-to-use mobile interface, we allow every user in the enterprise to use data in a way that is meaningful to them and to their tasks and decisions.’

If you want to support your business user team and provide a foundation for BI tools that will better serve your team and your customers, explore Smarten Mobile BI benefits and features, with powerful functionality and access for your business users including out-of-the-box Mobile BI and advanced analytics for every team member. For more information on Mobile BI and Augmented Analytics, read our article, ‘Mobile BI Business Use Provides Real Advantages,’ and take a moment to watch and listen to this informative webinar, ‘Smarten Mobile BI.’

Original Post: Mobile BI is Not Just Nice to Have – It’s Crucial!

BI Tools and Augmented Analytics That Ensure User Adoption and ROI

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May 7, 2025

Ensure ROI, TCO and User Adoption with the Right BI Tools

When a business sets out to implement BI tools or self-serve augmented analytics, it must consider the entire technology landscape of the business, the expectations of end-users, the cost of the solution, how easily it can be upgraded and integrated and, well…so much more!

 

‘To ensure user adoption and achieve the ROI and TCO the business deserves, take the time to do the work. Develop requirements, consider the features and functionality of a solution and compare those to your use cases and your user expectations.’

 

Management teams do not take kindly to poor Return on Investment (ROI ) or Total Cost of Ownership (TCO) and if the business has had difficult projects in the past, the next time a software solution is presented for approval, senior managers will remember the challenges and failures of the past!

 

Still, when you are attempting to transition business users into Citizen Data Scientists, there is bound to be some pushback from users and that pushback, combined with senior management concerns can and WILL bring your project to its knees if you do not anticipate and address these concerns.

 

Here are some statistics that will help you to understand the issues faced by businesses in implementing BI tools and analytics:
  • The global BI adoption rate is 26%
  • On average, businesses use at least four different BI tools
  • 97% of the data gathered by businesses is not used
  • 74% of employees express dissatisfaction and are overwhelmed when working with business data

 

In order to assure successful deployment, user adoption, improved Return on Investment (ROI) and Total Cost of Ownership (TCO), the business should include detailed requirements in its solution selection. When choosing a BI tool and augmented analytics solution for your business, one of the most crucial concerns is the features and functionality of the prospective solution and how this solution will meet user and organizational needs. When planning for deployment of BI tools and augmented analytics, the business should take the time to work through a process, ensuring that it has considered what users need and want to ensure user adoption and the ease-of-use and features the solution will provide.
To Achieve User Adoption, ROI and TCO Goals, Select the RIGHT BI Tools and Augmented Analytics
It is important to remember that there are also specific features a business should consider, like embedded BI and easy-to-employ Integration APIs, that will assure user adoption and appropriate ROI and TCO. These considerations will affect how well the solution is received, whether users will adopt it and be satisfied with the selection, and how the investment will perform when considering total cost of ownership (TCO) and return on investment (ROI) when compared to other possible uses of the same investment funding.

 

With this foundation of documented features, services, skills and capabilities, the business can implement, manage, upgrade and support Business Intelligence and Augmented Analytics capacity and growth within the organization.

 

‘When you are attempting to transition business users into Citizen Data Scientists, there is bound to be some pushback from users and that pushback, combined with senior management concerns can and WILL bring your project to its knees if you do not anticipate and address these concerns.’

 

To ensure user adoption and achieve the ROI and TCO the business deserves, take the time to do the work. Develop requirements, consider the features and functionality of a solution and compare those to your use cases and your user expectations. INVOLVE your users and middle managers in planning to understand how and when to deploy the tools and how to support your business users as you transition them into Citizen Data Scientists.

 

To find out more about how to ensure Return on Investment (ROI) and Total Cost of Ownership (TCO) results, and enable user adoption, read our free White Paper, ‘A Roadmap To ROI And User Adoption Of Augmented Analytics And BI.’ To find out more about our Augmented Analytics And BI Tools, Contact Us. Keep pace with changing enterprise needs and support business agility. Let us help you realize your business goals and objectives with fact-based information, and flexible, scalable technology solutions that will support Citizen Data Scientist initiatives, and improved data literacy and data democratization.

 

Original Post : BI Tools and Augmented Analytics That Ensure User Adoption and ROI!

Is the Citizen Data Scientist Approach Right For My Business?

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March 20, 2025

Find Out the How of the Citizen Data Scientist Approach

In 2016, the technology research firm, Gartner, coined the term ‘Citizen Data Scientist,’ and defined it as ‘a person who creates or generates models that leverage predictive or prescriptive analytics, but whose primary job function is outside of the field of statistics and analytics.’

‘When business users make the transition to Citizen Data Scientists with access to augmented analytics solutions, they can provide additional value to the team, to managers and executives and allow IT and data scientists to focus on strategic goals.’

In the ensuing years, the Citizen Data Scientist role has become more refined, and those businesses that embrace this approach have seen real benefits. But just who are Citizens Data Scientists, and how does a business recognize candidates and benefit from enabling this role?

What Does the Citizen Data Scientist Concept Entail, and Can My Business Capitalize On Its Potential?

How Do I Find Citizen Data Scientist Candidates Within My Business? You will find your Citizen Data Scientist candidates among your business users and team members. They are curious and eager to learn new skills to contribute to the organization and to hone their skills for career advancement. Team members who make great Citizen Data Scientists are often power users, and are acknowledged as leaders within their own team. They are NOT IT professionals, analysts or data scientists but they share a common characteristic for precision and wanting to get it right the first time.

What Does a Citizen Data Scientist Do? Within the context of their roles and responsibilities, every business user needs clear, meaningful information to make fact-based decisions and recommendations. Citizen Data Scientists use data to create reports on a daily basis. As the Citizen Data Scientist role evolved, team members have leveraged the advantages of this data to share reports, to create and format presentations for recommendations and suggested changes to support pricing decisions, hiring, production, new products and services, financial investments, marketing and advertising campaigns, and many other decisions. As the movement grows within your organizations, you can enable data democratization and improve data literacy. Citizen Data Scientists can also work with IT, data scientists and business analysts to share their research and analytics when the business feels it is necessary to take the analytics to another level to ensure credibility for strategic decisions.

What Tools and Training Does a Citizen Data Scientist Need? One of the primary reasons the Gartner predictions have come to fruition is he evolution of the business intelligence (BI) and augmented analytics market to support the concept of Citizen Data Scientists. Today’s analytics solutions are easy-to-use, self-serve tools driven by Natural Language Processing (NLP), and machine learning, as well as Artificial Intelligence (AI). All of these technologies come together to support the business user and provide tools that are sophisticated in their functionality, yet intuitive and easy for a business user. These tools do not require IT skills or data science knowledge. When the team uses these tools, they can adopt a common language and techniques to work with IT and data scientists to create use cases and refine and share reports, formats and outcomes. The more complete, and intuitive the solution, the less training and onboard time the user will require. There are simple, Free Training Courses available that can help your business and your team understand the uses and benefits of this approach and enable user adoption.

When business users make the transition to Citizen Data Scientists with access to augmented analytics solutions, they can provide additional value to the team, to managers and executives and allow IT and data scientists to focus on strategic goals. Using Augmented Analytics Tools like self-serve data preparation to gather and prepare data, and smart data visualization to receive suggestions and recommendations on how to best view data, users can combine predictive analytics to forecast and model, and sophisticated tools like anomaly monitoring, key influencers, and sentiment analysis to gain crucial insight into changes in customer buying behavior, supplier issues, product time-to-market, trends, patterns and opportunities with dependable metrics to make data-driven decisions.

‘The Citizen Data Scientist role has become more refined, and those businesses that embrace this approach have seen real benefits.’

If your business wishes to capitalize on the potential of the Citizen Data Scientist approach, it important to work with an IT Partner who can help you define your requirements and strategize for optimal success, providing the augmented analytics tools and knowledge of the industry that is required to position you for success.

Original Post : Is the Citizen Data Scientist Approach Right For My Business?

Predictive Analytics Supports Citizen Data Scientists!

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February 20, 2025

Use Predictive Analytics for Fact-Based Decisions

Like every other business, your organization must plan for success. In order to do this, the team must have a dependable plan and be able to forecast results and create reasonable objectives, goals and competitive strategies. These plans and forecasts will support investment in technology, appropriate resources and hiring strategies, additional locations, products, services and marketing strategies, partnerships and other components of business management to ensure success.

Forecasting and planning cannot be based on opinions or guesswork. It must be based on historical data, facts and clear insight into trends and patterns in the market, the competition and customer buying behavior. To accomplish these goals, businesses are using predictive modeling and predictive analytics software and solutions to ensure dependable, confident decisions by leveraging data within and outside the walls of the organization and analyzing that data to predict outcomes in the future.

‘Every industry, business function and business users can benefit from predictive analytics.’

According to CIO publications, the predictive analytics market was estimated at $12.5 billion USD in 2022 and is expected to reach $38 billion USD by 2028.

Predictive Analytics is Beneficial for Every Industry and Business Function

Predictive analytics encompasses techniques like data mining, machine learning (ML) and predictive modeling techniques like time series forecasting, classification, association, correlation, clustering, hypothesis testing and descriptive statistics to analyze current and historical data and predict future events, results and business direction.

When a business selects predictive analytics tools that are suitable for business users and team members, it can leverage sophisticated algorithms and analytical techniques in an easy-to-use environment to enable every team member to contribute to the bottom line by allowing them to gain insight into data and use that insight to make confident, fact-based decisions.

With these tools, users can explore patterns in data and receive suggestions to help them gain insight on their own without dependence on IT or data scientists. The enterprise can provide the tools needed at every level of the organization with tools and data science for business users that are sophisticated in functionality and easy-to-use for users at every skill level.

The benefits of augmented analytics and self-serve predictive modeling include:

  • No complex algorithms or data manipulation
  • Auto-recommendations for algorithms to explore underlying data
  • No advanced data science skills required
  • Analyze, share, collaborate and optimize business potential
  • Business users can prototype and hypothesize without professional assistance
  • Recommend optimal actions to achieve specific goals

Every industry, business function and business users can benefit from predictive analytics. Here are some examples of the use of predictive modeling:

Retail – Predictive Analytics tools can be used to understand customer buying behavior and to suggest products and product bundling based on previous purchases, buying patterns, and demographics. This creates a more personalized and targeted shopping experience that is unique to each customer.

Supply Chain – The organization can forecast demand and manage the supply chain to optimize inventory using machine learning to predict customer demand, seasonality, product trends etc., to that the enterprise can mitigate stock shortages and avoid warehouse and inventory overstock.

Healthcare – By using historical data regarding specific diseases, conditions and treatment plans, providers can forecast treatment outcomes, limit risk and improve overall care, thereby reducing complications, readmission and provider resource, medication and hospital bed shortages.

Energy Infrastructure – Using predictive analytics allows these businesses to monitor and analyze data and performance and to detect patterns and trends that may indicate downtime, breakdowns and maintenance issues.

Financial Services, Banks and Loan Businesses – Predictive analytics provides support for credit risk and fraud mitigation and allows businesses to create scoring models for loan approval, etc. based on credit history, and other financial considerations. Predictive modeling allows the organization to identify transactions that are outside the norm, and alert the business and its customers of hacks, fraud, etc.

‘When a business selects predictive analytics tools that are suitable for business users and team members, it can leverage sophisticated algorithms and analytical techniques in an easy-to-use environment to enable every team member to contribute to the bottom line by allowing them to gain insight into data and use that insight to make confident, fact-based decisions.’

These are just some of the benefits and use cases your business can consider to decide on how best to implement predictive analytics and integrate the use of these tools into day-to-day use for business users to improve data-driven decisions and results.

To find out more about AI And Predictive Analytics, Contact Us. Keep pace with changing enterprise needs and support business agility. Let us help you realize your business goals and objectives with fact-based information, and flexible, scalable technology solutions that will support Citizen Data Scientist initiatives, and improved data literacy and data democratization.

Original Post : Predictive Analytics Supports Citizen Data Scientists!

Mobile BI Tools Solve Many Enterprise Issues!

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February 11, 2025

Incorporate Data Into User Roles with Mobile BI

If you are a business executive or an IT professional, you have probably seen a number of articles about the importance of Business Intelligence in industry publications and trade journals. If you are still unconvinced or uncertain about the critical importance of business intelligence (BI) and analytics for businesses like yours, here are some sobering, surprising and impressive statistics to ponder.

  • The global business intelligence adoption rate is 26%.
  • Organizations use 4 or more different business intelligence tools on average.
  • Organizations leave 97% of gathered data unused.
  • 74% of employees feel unhappy or overwhelmed when working with data.
  • Businesses using business intelligence are 5 times more likely to reach faster decisions than those that do not.
  • Bad data costs the US economy $3.1 trillion each year.

When you review these statistics, you will notice that some of the issues described can be resolved by the careful selection of the right software and solutions to satisfy your business, your team needs and your data infrastructure.

Why Mobile BI? Because it Solves Common Business Analytics Complaints!

If you are planning to acquire or upgrade a business intelligence or analytics app or solution to provide self-serve augmented analytics for your business users and improve productivity, access and data sharing, you will want to include the review of mobile business intelligence solutions in your requirements.

‘Mobile business intelligence (BI) solutions improve user adoption, ensure access to data from anywhere and encourage the use of data-driven information across the enterprise.’

The right mobile BI tools can address the issues and statistics listed above in the following ways:

  • The global business intelligence adoption rate is 26% – Mobile BI tools will increase the user adoption rate by providing intuitive data analytics that users can access from anywhere at any time, making these tools an important part of each team member’s tool box.
  • Organizations use 4 or more different business intelligence tools on average – The right mobile BI solution can integrate data from disparate data sources, and allow users to visualize in a way that is meaningful to each team member. It can optimize technology infrastructure and mitigate the issue of data silos and complex data mining and data gathering.
  • Organizations leave 97% of gathered data unused – Data is often misunderstood, misused or unused simply because team members and the enterprise do not know how to leverage, gather and analyze the data, or because the IT and/or data science team is short on resources and does not have the time to produce reports. Mobile BI tools are designed to be used by business professionals on a daily basis and to encourage data literacy and data democratization across the enterprise.
  • 74% of employees feel unhappy or overwhelmed when working with data – Understand and address your business user concerns and make data more accessible, easier to understand and use, concise and clear, so that every user can optimize data, make confident decisions and share and collaborate without data science skills or sophisticated data analytical experience.
  • Businesses using business intelligence are 5 times more likely to reach faster decisions than those that do not – Improve productivity, time to market and return on investment (ROI) and total cost of ownership (TCO) to gain a competitive advantage with mobile tools and easy-to-use techniques that will enable fact-based decisions.
  • Bad data costs the US economy $3.1 trillion each year – Banish bad data by integrating your data sources and analyzing and presenting data in a mobile environment to gain insight into trends, opportunities, issues and problems and reveal clear, concise soluti

‘If you are planning to acquire or upgrade a business intelligence or analytics app or solution to provide self-serve augmented analytics for your business users and improve productivity, access and data sharing, you will want to include the review of mobile business intelligence solutions in your requirements.’

Mobile business intelligence (BI) solutions improve user adoption, ensure access to data from anywhere and encourage the use of data-driven information across the enterprise.

If you want to support your business user team and provide a foundation for BI tools that will better serve your team and your customers, explore Smarten Mobile BI benefits and features, with powerful functionality and access for your business users including out-of-the-box Mobile BI and advanced analytics for every team member. For more information on Mobile BI and Augmented Analytics, read our article, ‘Mobile BI Business Use Provides Real Advantages.’

Original Post : Mobile BI Tools Solve Many Enterprise Issues!

Why Should Business Users WANT to be a Citizen Data Scientist?

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November 7, 2024

Making the Case for Citizen Data Scientists!

When a business decides to undertake a data democratization initiative, improve data literacy and create a role for Citizen Data Scientists, the management team often assumes that business users will be eager to participate, and that assumption can cause these initiatives to fail.

Continue reading “Why Should Business Users WANT to be a Citizen Data Scientist?”

Understanding How Businesses Use Mobile BI to Achieve Results!

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October 2, 2024

Mobile BI Business Use Illustrates Real Advantages!

Mobile Business Intelligence (or Mobile BI) is defined as ‘a system comprising both technical and organizational elements that present historical and/or real-time information to its users for analysis on mobile devices such as smartphones and tablets (not laptops), to enable effective decision-making and management support, for the overall purpose of increasing firm performance.’

Aberdeen Group reports that businesses adopt Mobile BI to:

  • Improve business process efficiency
  • Improve employee productivity
  • Make better decisions, more quickly
  • Provide better customer service
  • Deliver real-time bi-directional data access to make decisions anytime and anywhere.

‘Mobile BI benefits go well beyond simple reporting and the sharing of data across user groups, to address real business issues and to keep users up to date and allow them to respond to real world, real-time issues.’

As local and global competition increases, most businesses are looking for ways to improve their competitive advantage, and to quickly adapt to the changing market, to employee needs and to customer buying behavior.

It can be helpful to consider some real-world business use cases, in order to understand the value and benefit of incorporating a Mobile BI solution within your technology landscape and your analytics approach.

The advantages of Mobile BI go beyond team collaboration and individual reporting needs, to provide the background and foundational information needed to make decisions on business strategy and to understand customer preferences.

Real World Business Use of Mobile BI Reveals Benefits and Advantages

The following list of companies represents a small sampling of businesses currently using Mobile BI to improve business results and efficiency:

Amazon – Amazon analyzes purchasing behavior and browsing history to predict what products a customer might want to see, and what they are likely to buy, personalizing the customer experience and making it easier for customers to complete a transaction. BI tools help the business to forecast demand and ensure that stock is available.

Starbucks – The business has implemented a loyalty program to help with customer engagement and sales, personalizing marketing strategies and allowing customers to order, pay and receive rewards. It gathers data using its digital channels and uses that data to create targeted offers and to improve customer retention, as well as increasing the amount customers spend during a visit.

Netflix – The company uses BI tools to personalize the viewing experience and to analyze customer viewing preferences and push specific options to the customer based on viewing history. Mobile BI tools allow teams to analyze and share information regarding regional viewing and to make decisions on the fly.

Uber – The company business model is dependent on the rapid changes and shifting behavior of customers from one local and regional area to the next. Real-time pricing and operational decisions are made to support surge pricing and driver deployment for high demand areas. The back-end systems and BI tools allow drivers to access information using the Uber app so that they can quickly respond to the changing environment.

Tesla – Mobile BI and wireless car data analytics allow Tesla to connect remotely to corporate offices and collect and analyze vehicle data to address issues and update customers on maintenance etc.

X/Twitter – Mobile BI provides support or moderators to identify and quickly address platform safety issues, violations, etc. The integration of artificial intelligence (AI) with BI tools allows the business to quickly respond and ensure a safe user experience.

Mobile BI provides the background and foundational information needed to make decisions on business strategy and to understand customer preferences.

These examples illustrate the many ways in which Mobile BI can be used to address business issues, providing user access and analytics for team members no matter where they are and how they need to use the data. Mobile BI benefits go well beyond simple reporting and the sharing of data across user groups, to address real business issues and to keep users up to date and allow them to respond to real world, real-time issues.

If you want to support your business user team and provide a foundation for BI tools that will better serve your team and your customers, explore Smarten Mobile BI benefits and features,  with powerful functionality and access for your business users including out-of-the-box Mobile BI and advanced analytics for every team member. For more information on Mobile BI and Augmented Analytics, read our article, ‘Understanding The Truth About Mobile BI.’

Original Post : Understanding How Businesses Use Mobile BI to Achieve Results!

Use Key Influencer Analytics to Understand Data Relationships!

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September 26, 2024

Analytics Solutions Should Include Key Influencer Analytics!

What is Key Influencer Analytics ? Simply put, Key Influencer Analytics is an analytical technique that helps the user analyze and understand the various factors affecting an outcome, what variables impact the metric, and the ranking of those factors. Key Influencer Analytics takes the guesswork out of decisions by clearly illustrating what factors influence success of a pricing strategy, a business location choice, a marketing campaign, a research project, etc.

‘With the right analytics solution, your users can simply point to the dataset they want to analyze and Key Influencer Analytics will identify the target and the influencers or predictors that will affect the target, along with its impact.’

Grand View Research estimates the analytics software market at nearly 142B USD, with an expected growth of nearly 14% over the next five to six years. The reason for this growth is simple. In order to succeed in their market of choice, businesses must understand the competition, the customer and how their products and services are perceived and embraced in the market, so they can plan for the future and adapt to changes.

Key Influencer Analytics is Key to a Comprehensive Analytics Solution

There are a few factors that will impact the efficiency and effectiveness of the analytics solution you choose.

  • First, the data volume you want to analyze can be very large, and the data can come from disparate systems, so the ability to integrate and gather all data in one place is important. Depending on the size of the dataset a user selects, there may be hundreds or thousands of variables, and business users often find it difficult to identify the rights ones. Yet without the ability to identify the right variables, the business is likely to measure and attend to the wrong things.
  • Secondly, you must provide easy-to-use tools that your team can leverage to find what they need. Users should have interactive features that allow them to see and explore other combinations and impacts and can select target and predictors, and use them for models, reports or KPIs. Influencer Analytics empowers every business user and allows them quickly select and target data to achieve results without the assistance of a data scientist, IT professional or analyst.
  • Third, your team needs key influencer analytics to understand the interrelationships of data points and how they affect outcomes so they can adapt and adjust. With the right analytics solution, your users can simply point to the dataset they want to analyze and Key Influencer Analytics will identify the target and the influencers or predictors that will affect the target, along with its impact and it provides crucial metrics such as mean, outliers, and others and identifies relationship and distribution among variables. The system will auto-suggest relationships and present distribution and impact using the most appropriate visualization.

Here are just a few of the benefits of Key Influencer Analytics:

  • Identify what matters most in your data!
  • Understand the impact and interdependence of variables
  • Leverage auto-suggestions and machine learning to get data insights
  • Identify influencers affecting the target variable with auto-suggestions and quick maneuvers using different combinations

‘Key Influencer Analytics takes the guesswork out of decisions by clearly illustrating what factors influence success of a pricing strategy, a business location choice, a marketing campaign, a research project, etc.’

With Key Influencer Analytics your team can address the right issues and capitalize on opportunities to optimize results. Explore Smarten Augmented Analytics modules and components and the benefits of Key Influencer Analytics for your team and your enterprise.

Original Post : Use Key Influencer Analytics to Understand Data Relationships!