Understanding How Businesses Use Mobile BI to Achieve Results!

by Smarten |

October 2, 2024

Mobile BI Business Use Illustrates Real Advantages!

Mobile Business Intelligence (or Mobile BI) is defined as ‘a system comprising both technical and organizational elements that present historical and/or real-time information to its users for analysis on mobile devices such as smartphones and tablets (not laptops), to enable effective decision-making and management support, for the overall purpose of increasing firm performance.’

Aberdeen Group reports that businesses adopt Mobile BI to:

• Improve business process efficiency
• Improve employee productivity
• Make better decisions, more quickly
• Provide better customer service
• Deliver real-time bi-directional data access to make decisions anytime and anywhere.

‘Mobile BI benefits go well beyond simple reporting and the sharing of data across user groups, to address real business issues and to keep users up to date and allow them to respond to real world, real-time issues.’

As local and global competition increases, most businesses are looking for ways to improve their competitive advantage, and to quickly adapt to the changing market, to employee needs and to customer buying behavior.

It can be helpful to consider some real-world business use cases, in order to understand the value and benefit of incorporating a Mobile BI solution within your technology landscape and your analytics approach.

The advantages of Mobile BI go beyond team collaboration and individual reporting needs, to provide the background and foundational information needed to make decisions on business strategy and to understand customer preferences.

The following list of companies represents a small sampling of businesses currently using Mobile BI to improve business results and efficiency:

Amazon – Amazon analyzes purchasing behavior and browsing history to predict what products a customer might want to see, and what they are likely to buy, personalizing the customer experience and making it easier for customers to complete a transaction. BI tools help the business to forecast demand and ensure that stock is available.

Starbucks – The business has implemented a loyalty program to help with customer engagement and sales, personalizing marketing strategies and allowing customers to order, pay and receive rewards. It gathers data using its digital channels and uses that data to create targeted offers and to improve customer retention, as well as increasing the amount customers spend during a visit.

Netflix – The company uses BI tools to personalize the viewing experience and to analyze customer viewing preferences and push specific options to the customer based on viewing history. Mobile BI tools allow teams to analyze and share information regarding regional viewing and to make decisions on the fly.

Uber – The company business model is dependent on the rapid changes and shifting behavior of customers from one local and regional area to the next. Real-time pricing and operational decisions are made to support surge pricing and driver deployment for high demand areas. The back-end systems and BI tools allow drivers to access information using the Uber app so that they can quickly respond to the changing environment.

Tesla – Mobile BI and wireless car data analytics allow Tesla to connect remotely to corporate offices and collect and analyze vehicle data to address issues and update customers on maintenance etc.

X/Twitter – Mobile BI provides support or moderators to identify and quickly address platform safety issues, violations, etc. The integration of artificial intelligence (AI) with BI tools allows the business to quickly respond and ensure a safe user experience.

Mobile BI provides the background and foundational information needed to make decisions on business strategy and to understand customer preferences.

These examples illustrate the many ways in which Mobile BI can be used to address business issues, providing user access and analytics for team members no matter where they are and how they need to use the data. Mobile BI benefits go well beyond simple reporting and the sharing of data across user groups, to address real business issues and to keep users up to date and allow them to respond to real world, real-time issues.

If you want to support your business user team and provide a foundation for BI tools that will better serve your team and your customers, explore Smarten Mobile BI benefits and features,  with powerful functionality and access for your business users including out-of-the-box Mobile BI and advanced analytics for every team member. For more information on Mobile BI and Augmented Analytics, read our article, ‘Understanding The Truth About Mobile BI.’

Original Post : Understanding How Businesses Use Mobile BI to Achieve Results!

Choose the Right Mobile BI Solution for Your Business!

by Smarten |

July 2, 2024

What Do I Need to Know Before I Choose a Mobile Business Intelligence (BI) Solution for My Business?

What makes a great Mobile Business Intelligence (BI) solution? There are many factors to consider and, if you do not choose wisely, you risk a) spending a lot of money and getting very little in return, b) working with incorrect, old or incomplete data, c) having to upgrade and spend even more money, d) disappointing your team and falling short of objectives, e) missing your Citizen Data Scientist initiative goals.

Mobile BI Improves Productivity and Results!

by Smarten |

March 28, 2024

Add Mobile BI for Your Team and Improve Access, Analytics and Business Decisions!

Recent surveys reveal that the mobile BI market is growing by leaps and bounds. Of those surveyed, over 35% of companies said that mobile BI is in use among their business users. While some businesses have yet to adopt BI tools or augmented analytics for their business users, many have done so, and are now in the process of adding mobile BI to the set of tools available to users. There is no doubt that the COVID pandemic affected this strategy, since many businesses are now embracing a full-time or a hybrid remote work environment that requires team members to have access to tools from wherever they are working.

Understanding the Truth About Mobile BI!

by Smarten |

July 20, 2022

Considering a Mobile BI App? Understand the WHAT of Mobile Augmented Analytics Before You Choose!

If your business is considering a Business Intelligence or BI tool or an augmented analytics tool for its business users, the addition of this type of tool can and will improve user adoption of analytics, data democratization and data literacy. As you consider your requirements, your user and technology needs and other factors, do not forget to add mobile BI tools and augmented analytics to your list of requirements. A BI Mobile App will further improve user adoption and fact-based decisions.

By some estimates the Mobile Business Intelligence Market is expected to achieve a Compound Annual Growth Rate (CAGR) of 22.43%

‘If a vendor or solution provides only SOME of the features and functionality business users require, the solution cannot truly be considered a Mobile BI app.’

In this article, we define Mobile BI and the concept of a Mobile Augmented Analytics App, so that your business can achieve a more complete picture of these tools.

Perhaps the best place to start this discussion is to define what Mobile BI is NOT.

What Mobile BI and Mobile Analytics is NOT

A true Mobile BI and Augmented Analytics App should not be restrictive. Limited views and access will only frustrate users.

Real Mobile BI is not just a series of static reports or limited access to data that would otherwise be available from within the walls of the enterprise.

What IS Mobile BI and Augmented Analytics?

Mobile Augmented Analytics is based on a comprehensive advanced analytics solution with sophisticated features, analytical algorithms and functionality designed for business users with average technical skills.

Mobile BI is designed to extend the augmented analytics environment beyond the walls of the enterprise and support remote work, team members who travel and those who wish to work while on the road.

A Mobile BI and Augmented Analytics App accommodates both Android and iOS devices so that users can access features, reporting, data sharing etc., on the device of their choice.

Mobile BI for Business Users is easy to implement and license and does not require extensive training.

Mobile Augmented Analytics provides a functional environment for analytics, extending the features the user leverages within the office on a desktop so that the user can analyze data with full access into datasets, dashboards and reports.

Mobile BI apps must present data appropriately, no matter the size of the screen or the resolution. Navigation must be easy and intuitive.

If a vendor or solution provides only SOME of the features and functionality business users require, the solution cannot truly be considered a Mobile BI app. Implementing data democracy initiatives to support the transition from business user to Citizen Data Scientist requires tools that can be used in a real work environment and that must include true mobile access to a comprehensive set of features.

Remember, your team members are also consumers who are used to access to all their favorite apps no matter where they are, and no matter which type of device they choose to use.

‘A BI Mobile App will further improve user adoption and fact-based decisions.’

Explore Smarten Mobile Augmented Analytics And Mobile BI and add powerful functionality and access for your business users with out-of-the-box Mobile BI and advanced analytics for every team member in your enterprise. For more information on Mobile BI and Augmented Analytics, read our articles, ‘The Importance of Adding a Mobile BI App to an Augmented Analytics Strategy’, and ‘What Should My Business Consider When Selecting a Mobile BI Solution?’

Original Post : What is True Mobile BI?