If you stay up-to-date with your industry and market publications, you have probably heard a lot of buzz about natural language processing or NLP. In fact, whether you know it or not, you use NLP every day. When you type a question into Google, you are using NLP! The system translates your question and returns results to meet your needs.
You have probably heard a lot about the concept of Citizen Data Scientists in industry conferences and journals. Whether you are managing a business, or a team or you are a team member in a business, you should take heed of these discussions as they will definitely change the landscape of every type of business from start-ups and small companies to large enterprises, and you would be wise to get on board.
Whether you are a consumer or a business user, today’s technology users are savvy and they are used to having easy-to-use tools and features that make them more productive and allow them to quickly complete tasks. The same holds true for users of advanced analytics users. These users are also consumers when they are off the job and they are used to simple search technology like Google and other search methodologies that allow them to think, search and get results in a way that is fitting for normal speech and language.
Natural Language Processing Search Analytics (NLP) is a crucial component of search analytics and smart data discovery in today’s online and technology environment. Consumers and business users are very familiar with the search techniques used by online giants like Google and they expect and demand that same ease-of-use in apps and software designed for business user. NLP search allows business users to create complex searches without endless clicks and complex navigation and commands. Using this type of search analytics, users can access and view clear, concise answers and analysis quickly and easily without the knowledge.
Everyone knows how to ask a question using the Google search interface. It is easy because it allows the user to phrase the question using normal, human language. Imagine how few users Google would have if they required the user to know and use complex search queries to find a restaurant or locate a movie review!
