Smarten Announces Sentiment Analysis Capability Designed for Business Users!

Smarten is pleased to announce the addition of Sentiment Analysis features and functionality to its innovative, augmented analytics solution. Sentiment Analysis enables businesses with easy-to-use tools that provide insight into what customers, stakeholders and others are thinking, thereby allowing business teams to improve products and services.

SME Businesses Must Engage in Culture Change to Successfully Integrate Self-Serve Advanced Analytics!

Small and medium sized businesses (SMEs) are often challenged to satisfy all the roles and responsibilities in the organization and most team members wear more than one hat. That feeling of being overstretched is typical of growing businesses and, in an increasingly competitive market with businesses fighting for skilled resources, it is difficult to meet budget and scheduling goals and get it all done.

Natural Language Processing (NLP): The Value of Context-Driven Searches!

Natural Language Processing (NLP) may not be a term that everyone is familiar with but all consumers and business users are certainly aware of its power. You use natural language processing every day when you perform a search in Google using questions written in the same way one would speak or write to another person. Whether you know it or not, you are using NLP to process, interpret and return results that meet your criteria.

Data Democratization Think of it as Home Renovation!

The focus of this article is on Data Democratization within the business enterprise, but the concepts and approaches involved in implementing this type of initiative are worth considering for any kind of major change within an organization.