The Use of Embedded AI in Apps and Software Products
It is hard to miss the relevance of artificial intelligence (AI) in our society today. Discussions about its impact on our day-to-day lives, on technology and on competitive markets appear in the media, in industry publications and in kitchen table conversations.
When it comes to the use of Embedded AI within existing and new applications and software products, the discussion is no less active or relevant.
The University of Cincinnati recently reported that AI could contribute $15.7 trillion USD to the global economy by 2030. The integration of that technology into existing and new software products, applications and websites can, and should, be a part of any competitive strategy where business users or consumers and end users use technology to buy, communicate, gather information, etc.
The use of embedded AI within software products, apps and websites can:
- Streamline development time and deliver new features and functionality to keep pace with the market and customer needs
- Provide innovation within existing or new products to enhance competitive advantage
- Enhance and improve customer and user satisfaction with quick, responsive features that provide detailed information, targeted to user needs
- Improve productivity within business teams by providing automated workflow and processes to complete inquiries, approvals, etc. with limited or no human intervention
These are just a few of the advantages of Embedded AI.

TechTarget recently published a paper reporting on the findings of renowned research organizations and the global use of AI within businesses.
- McKinsey & Co. – 88% of businesses report regular AI use in at least one business function (up from 78% in a prior year survey).
- Gartner – Advantages of AI use within apps and the organization include incremental improvements to existing processes and workflows, modified processes that accelerate growth and profitability and altering business models to transform the business in ways that will redefine the market.
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