Marketing – A business might use Generative AI (GenAI) to create customized, targeted marketing content and social media posts to attract a certain demographic or customer without the need for professional knowledge or human intervention, so the team can focus on critical operations and strategic goals. Using training data, the GenAI model will produce contextual content specifically designed to target customers in a particular market niche.

Reporting and Visualization – When an analytical solution incorporates GenAI within its software or app, it can improve the clarity and precision of the data presented. Using visualization, graphs, images and combining those with summaries and details can provide reports and presentations that are clear and suitable for all audiences, including management and executives, as well as teams and staff members.

Technology – Combine GenAI with search optimization, rules-based systems for natural language generation and chatbots, with simulation, with non-generative ML to classify and segment data, or with graphs. Combining techniques can reduce costs, while delivering appropriate performance, efficiency and accuracy.