Self-Serve Data Preparation Doesn't Mean Traditional ETL is Dead!

Self-Serve Data Preparation Doesn't Mean Traditional ETL is Dead!
Extract, Transform and Load (ETL) refers to a process of connecting to data sources, integrating data from various data sources, improving data quality, aggregating it and then storing it in staging data source or data marts or data warehouses for consumption of various business applications including BI, Analytics and Reporting. It offers high quality data, which otherwise resides in poorly structured heterogeneous, complicated data sources.
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