Six Reasons to Embrace Responsive Web Design (RWD), and How to Design for Success

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There has been a lot of discussion about the benefits of Responsive Web Design (RWD) in both consumer and business-to-business markets, and we do see some of the large vendors and enterprise service providers investing in RWD. But, it is also important to note that RWD is no longer an option for business sites – large or small. It is a competitive necessity!Consumers, business partners and suppliers expect to have easy, intuitive access to a business site to get information or purchase a product or service. If the site is cumbersome to use on a Smart Phone or Tablet, or if it fails to accommodate a variety of screen sizes, a business will lose customers. Consumers today are more sophisticated and less patient with clumsy user interfaces. The evolution of RWD is a natural response to the increasing mobile, agile, flexible environment a user demands.
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Responsive Web Design (RWD) is Appropriate and Necessary for Every Business

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Every trade journal and business site is abuzz with articles and blogs about Responsive Web Design (RWD). Consider the articles published during 2013, in a single day:Global e-retailer Modnique launched the Responsive Web Design (RWD) version of their website, optimizing for screen sizes as small as the iPhone, and as large as 36-inch monitors, to allow their customers to interact and shop on Modnique from any device. “With over 30 percent of our visits coming from smartphones and tablets, we decided to refocus the team to design for mobile first,” said Leon Kuperman, CTO of Modnique.
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