The Sad Story of Jill’s User Experience Conundrum!
My friend Jill was complaining about her software application development project. She hired a team of developers and, as the project progressed, she realized that the app was not what she had hoped. The problem? The software user experience or, as we like to call it in the technology business: the Ux. The user experience is driven by the user interface design and should ideally, be intuitive and easy to follow so that users can browse, find what they need and, if appropriate to the business model, buy products or services.