Spoil Your Customers and Users with Great Ux Design…and Reap the Business Benefits!

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With the consumerization of technology, today’s users are more sophisticated and they demand business and consumer applications and software that are intuitive, and easy to navigate and make purchasing, working, browsing and finding information a quick and simple task. Today’s savvy users have no patience for applications and software that lead them down dead end paths, throw error messages without telling them what to do, display half of a screen on a mobile device or demand that they use convoluted or restricted workflows and processes to accomplish a task.Designing and developing a new Ux, or upgrading or migrating to a new Ux, must include technology, framework and platform research, as well as thorough testing, and user involvement in prototype phases. These factors will ensure that the Ux is flexible, intuitive and meets the requirements of the targeted users and the environment in which the application, software or site are used – followed by multiple iterations to ‘get it right’.The optimal user interface is:

  • >> Flexible enough to accommodate changes in business or user processes or needs
  • >> Intuitive enough for the ‘average user’ to adopt and use with ease
  • >> Comprehensive enough to anticipate the twists and turns of user navigation and provide messages and paths through the system to get the user back to where they want to be
  • >> Appealing to the eye and familiar to users within their technology paradigm
  • >> Inclusive to all user perspectives, with UI controls, navigation and tasks that will help them to accomplish a task in a way that is meaningful and makes sense to them
  • >> Suitable for all types of target devices and screen sizes with mouse or touch-driven navigation

In considering the various requirements, factors and aspects of Ux design, many businesses conclude that they will require the services of an expert in Ux – to ensure that all aspects of this critical component of site, software and application design are effectively addressed, including standards and regulations for UI design, Ux techniques and knowledge of domains, frameworks and platforms. If a business takes the time and focus to truly understand human interface and the psychology of use and understands how underlying technology can positively affect this process, the design, development and adoption of the application will be seamless and successful.
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RWD, AWD, Ux redesign. You NEED to connect to Smart Phone Users!

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In 2012 Desktops ruled. In 2014 Smart Phones are the only game in town. Connect to your customers and business users with RWD, AWD, Ux re-design and software re-engineering.

Ux is Crucial: Business Apps Must Offer an Experience as Intuitive as Social Media & Consumer Sites

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In today’s mobile world, the user experience may be just about the most important thing in application and site delivery. User experience improvement, aka Ux Improvement, has become one of the most important disciplines in the software development world.For years, users, and especially users of enterprise products, have been ignored with cumbersome, inflexible user interfaces, that are difficult to use, and force users to do perform rework, in the form duplicate data entries. In the old world of interface design, technical teams paid little attention to the user experience, and so the typical packaged software or website interface lacked flexibility and was rarely intuitive. As a result, users needed a lot of training. In the new world of interface design, the issue of mobility has compounded and complicated the user experience.

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The Business Case for Flexible Web Design Must Distinguish Between Responsive & Adaptive Web Design

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There has been some confusion about the difference between RWD and AWD, and within the last year, the terms have often been used interchangeably in the press. The concept and practice of flexible design is critical to creating websites that respond and flex to the display environment on desktops, smart phones, tablets and mobile devices. Credit for coining the ‘Responsive Web Design’ term is typically given to Ethan Marcotte (ethanmarcotte.com). The term AWD and ‘progressive enhancement’ is credited to Aaron Gustafson (easy-designs.net), and is considered a more global approach to website that takes into account CSS, assistive tech support, levels of markup, and JavaScript. Both terms describe the design, development and deployment of technology and techniques to make a web site flexible enough to accommodate the various sizes of smart phones, tablets and desktops.

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Responsive Web Design? Adaptive Web Design? If You Find It Hard To Decide, Don’t Despair!

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There has been a lot of discussion about Responsive Web Design (RWD) and Adaptive Web Design (AWD) in the trade press and among enterprise IT teams looking to convert web sites and apps to user-friendly, flexible mobile displays. One of the main issues facing the enterprise is to decide between RWD and AWD. Once this decision is made, it is difficult and expensive to turn back. This article focuses on some of the differences and benefits of each of the techniques.Responsive Web Design: True responsive design is fluid, and uses CSS3 media queries to respond to any screen sizes. With CSS3, you can create a flexible grid where text can wrap and images can shrink and adjust along with your browser.

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Why Responsive Web Design (RWD) is Important for Your Business

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Responsive design can fix a lot of problems for your website. It will make your website responsive for devices such as laptop, desktop, mobile or tablet. It can help to increase the time that users spend on your website. Responsive design can help to rank higher on search engine.

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Six Reasons to Embrace Responsive Web Design (RWD), and How to Design for Success

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There has been a lot of discussion about the benefits of Responsive Web Design (RWD) in both consumer and business-to-business markets, and we do see some of the large vendors and enterprise service providers investing in RWD. But, it is also important to note that RWD is no longer an option for business sites – large or small. It is a competitive necessity!Consumers, business partners and suppliers expect to have easy, intuitive access to a business site to get information or purchase a product or service. If the site is cumbersome to use on a Smart Phone or Tablet, or if it fails to accommodate a variety of screen sizes, a business will lose customers. Consumers today are more sophisticated and less patient with clumsy user interfaces. The evolution of RWD is a natural response to the increasing mobile, agile, flexible environment a user demands.

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