Case Study: UK-Based Co. Gets Integrated, Personalized Fulfillment Services for Merchants


A UK-based well known logistics fulfillment and redemption business asked Elegant MicroWeb to assist in the development of a high-performance platform for off-the-shelf services to accommodate merchants and create a personalized fulfillment and redemption portal. With this solution, Elegant MicroWeb ensured swift delivery of quality products and services to merchants and end users.


Why would you create a website?


Not too long ago, a website was a nice to have list on a business card. Today a website is all addressing system of qualification.

It didn’t take long for the world to say, where is your website?

Nor did they take time to confirm back with you on their expectations and start judging you on the basis of how well your website is made.

Some of the quality websites that remain updated takes hours to make and are made with intense focus on the communication!

Whilst, some are made for a simple reason that there should be a website that talks about you, your services, products, customers and what not.

Then again, there are the transaction supportive business platforms that are mistaken for website, though are hosted and managed in much the same way.

These could your business applications; these could your website that just runs a shopping platform, a community or whatever it can be.

Ever wondered how many types and classifications of business application exist?

Well to be honest, there are no defined systems of classifying a website.


Responsive Web Design or Adaptive? Cut Through the Confusion and Ensure Success


There are many articles and opinions about Responsive Web Design(RWD) and Adaptive Web Design (AWD), but one thing is for sure. The business benefits of RWD and AWD are numerous. While the upfront planning process for RWD and AWD may be a bit longer, the payoff in terms of customer and user satisfaction and increased bottom line is undeniable. Here are just a few of the benefits of redesigning or designing a site using responsive or adaptive web design.

  • Reach your audience easily through tablet and mobile
  • Improve conversion and sales ratio
  • Consolidate analytics
  • Improve search engine visibility
  • Save cost and time in mobile development
  • Simplify website maintenance


Want to Succeed in RWD Design? We’ve Got Your Back!


Responsive Web Design (RWD) and Adaptive Web Design (AWD) are hot topics in the development and technology community and with good cause. The surge in mobile application development, software product re-engineering and interest in the user experience (Ux) and in user interface redesign is prompted by the demands of sophisticated consumers and business users. Businesses need to satisfy these demands, whether the user is accessing an application on a desktop, laptop, tablet or any one of the numerous mobile devices and screen sizes.

Awesome Responsive Web Design (RWD) Part Two: Don’t Forget Device Size, Queries, Images and Testing!


In the first of our two-part article series, entitled ‘Awesome Responsive Web Design (RWD) Part One: The Devil is in the Details!’ we discussed some of the challenges and considerations of building a high performance, heavy data centric, multi device mobile business solution. In the first article, we reminded our readers that Software Product Development and, in particular, Product Development, Management and Support (PDMS) must include a serious consideration of RWD and software usability improvements.The concept of Responsive Web Design encompasses differing techniques such as Adaptive Web Design, RESS (Responsive Design with Server-Side components), and responsive delivery. These techniques incorporate client-side code, multiple device templates, and cloud-based code transformations that stretch far beyond the scope of RWD. “Responsive” has simply come to describe techniques and technologies in which a unified set of website code produces Web pages optimized for multiple devices based on screen size and device capability. How a site achieves this unified state is becoming less and less important.


Content First, and Mobile First: How To Factor Them Into Responsive or Adaptive Web Design


If your enterprise is considering Responsive Web Design (RWD) or Adaptive Web Design (AWD), it is important to understand that the decision process does not end with RWD and AWD. To successfully design, develop, configure, integrate and implement a flexible web design, the business must also consider the questions related to ‘Content First’ and ‘Mobile First’.’Content First’ and ‘Mobile First’ methodologies are designed to put the emphasis on content prioritization, and to ensure that important information reaches the users, no matter what device they are using. These methodologies are often part of a responsive design strategy, and reflect an approach that allows the enterprise to display important business information to users quickly and with established priorities. If the navigation menu or company message is not clear or if it does not load fast on a smart phone the business may lose clients, customer trust, credibility and revenue. Having a content first strategy will help the enterprise to establish and sustain trust by respecting the user’s time and attention.


The Business Case for Flexible Web Design Must Distinguish Between Responsive & Adaptive Web Design

RWD (3)

There has been some confusion about the difference between RWD and AWD, and within the last year, the terms have often been used interchangeably in the press. The concept and practice of flexible design is critical to creating websites that respond and flex to the display environment on desktops, smart phones, tablets and mobile devices. Credit for coining the ‘Responsive Web Design’ term is typically given to Ethan Marcotte ( The term AWD and ‘progressive enhancement’ is credited to Aaron Gustafson (, and is considered a more global approach to website that takes into account CSS, assistive tech support, levels of markup, and JavaScript. Both terms describe the design, development and deployment of technology and techniques to make a web site flexible enough to accommodate the various sizes of smart phones, tablets and desktops.