Why the User Experience (Ux) is SO Important!

The Sad Story of Jill’s User Experience Conundrum!

My friend Jill was complaining about her software application development project. She hired a team of developers and, as the project progressed, she realized that the app was not what she had hoped. The problem? The software user experience or, as we like to call it in the technology business: the Ux. The user experience is driven by the user interface design and should ideally, be intuitive and easy to follow so that users can browse, find what they need and, if appropriate to the business model, buy products or services.

The Importance and Benefits of a Well-Conceived User Experience (Ux)

Today’s users are more sophisticated than ever before. Whether users are using software applications, mobile apps or a website for enterprise use or to purchase a product or service, get information, make a reservation, or take action to accomplish a corporate goal, usability is critical to success for both the user and the business. If a business employs expert Ux knowledge and skills and takes the time to plan and execute the project appropriately, it can better target and retain customers, improve user adoption, achieve objectives and goals and optimize its budget, infrastructure and resource investment.

UI Design is Key to User Adoption and Retention!

Expert UI Development Ensures App Success!

A User Experience Designer is Worth Their Weight in Gold!

Did you know that a User Experience Designer can help you achieve your goals in your mobile app or software application? Did you know that UI design can make the difference between success and failure in application design?

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Ux Design is Key to User Satisfaction and Business Success!

Don’t Lose Prospective Users and Buyers! Design the Right UI!

User Experience Design is Crucial to Software and Website Success! 

No business or consumer software application today can ignore the importance of UI development and the User Experience (Ux). Every person is using a smart phone, a tablet or other device today and every person is used to interacting with software to achieve a task. Whether that task involves researching information, buying a product, making an appointment, selecting a service, buying tickets or any one of dozens of other activities, the Ux is one of the most important factors of success for your app development.

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User Interface Design is Crucial to Business Success

Make Your Users Happy with Great User Experience Design

Great Ux Design Results in Happy Users!

Features and functionality are important to software applications and software products but, without a great user experience designer, the solution is apt to fail. Today’s users (whether they are business users or consumers who use a software product to buy products or get information), are more sophisticated and demanding.

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Case Study: Technology Development Board, India Re-Engineers Website and Deploys Project Management & Workflow App

Case Study: Technology Development Board, India Re-Engineers Website and Deploys Project Management & Workflow App

The Technology Development Board advances technology innovation in India through its technology grant process. The objective of this project was twofold. First, the client wished to improve its existing website to make it compliant with GIGW and CERTIN, and to make it responsive, and improve the navigation and increase user satisfaction and adoption and organizational visibility. Secondly, the client wished to establish a comprehensive project management and workflow system to support its crucial grant process from grant application through approval in order to streamline and improve the process for applicants, internal team members and stakeholders. The TDB project management and application workflow system supports grant applicants and internal members of TDB for vetting and approvals as well as approvals by other government and legal stakeholders.

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Software Re-Engineering and Ux Design Make Good Sense

Software Reengineering and Ux: Important and Necessary

Don’t Be Afraid of the Cost and Time to Complete Software Re-Engineering!

I recently attended a technology conference where I listened to attendees grumble about outdated technology, and apps and software products that just didn’t deliver when it comes to performance, scalability and navigation on smart phones and other portable devices. These same people said that they could not justify the cost or time required to complete a software re-engineering project.

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The Importance and Benefits of a Well-Conceived User Experience (Ux)

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Your customers and business users are sophisticated. They have access to all kinds of apps, software and websites. They know how easy technology can be and how difficult it can be and they have no patience for the latter. Consumers purchase products or services, get information, make a hotel reservation, or buy a movie ticket. Business users leverage software every day to do their jobs, accomplish goals, collaborate and share. The bottom line is that the user experience (Ux) is critical to your business success and can make the difference between user adoption, customer retention and business success. Pay attention to Ux!
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