When a business considers internet web traffic, it must focus on the true value of business sites and target sales conversion. With valuable business intelligence tools, you can dust off that crystal ball and truly predict future business success, by looking at the trends and patterns and understanding the buying behaviors of your users and prospects. Understanding how, why and where people access your site(s) and browse your products and services is crucial to business success. Gathering and analyzing business intelligence can help you to focus on the real target audience, and a finitely segmented marketing strategy will help your business to grow and help you reach customers who will buy products and services without wasting a lot of marketing money or resources.
Business intelligence features like personalized dashboards, slice and dice, data drill down and drill through, cube management, forecasting and predictive analysis, impact and sensitivity analysis, balanced scorecards, graphical OLAP and other features, help the marketing, sales and management teams to see where and how people access information and what prompts them to explore a portal, corporate site or FaceBook page.
