Social networks and social media are ubiquitous! Every aspect of modern life (personal and business) involves sharing and social interaction, whether one is broadcasting information about a recent family event, posting a picture, asking opinions at work or promoting a new product or event.In the old days, team members and employees shared and discussed information at the water cooler or in the cafeteria.
Can your eyes be smart? This might seem like a silly question. After all, your eyes don’t have their own intelligence. They depend on your brain to untangle and figure out the solution to a problem and to translate what the eye takes in and make it something you can understand. The ‘ah hah’ moment doesn’t come from the eyes. It comes from the brain, right?
Your business has spent a long time building its technology infrastructure. Legacy systems, best-of-breed software, mobile apps, ERP, HR, CRM and lots of other alphabet-based applications to serve the needs of team members, departments, senior management and even the technology staff. But things change. Business users, customers and partners have new expectations and needs and the prospect of buying or creating new apps and sites is overwhelming. Even if you had the money and the staff, these projects would take so long to finish and by the time you finished your needs would have changed again.
Let’s talk about the application of social media and social networking within the Business Intelligence environment. This might seem like an odd concept but give it some thought. Every consumer and business user is now used to the idea that they can share, rate, discuss and learn from others. This idea has become an expectation and it could and should apply to Business Intelligence and to your business users as well!
