Imagine a world where data science and predictive analytics tools are created for business users! That world exists today with the evolution of sophisticated, yet easy-to-use tools that include predictive analytics for business users, visual analytics software and tools, and self-serve data preparation.
In today’s world, advanced analytics is for everyone. There is no reason to limit access to data preparation software or advanced predictive analytics to data scientists, analysts and IT staff. The evolution of augmented analytics and intelligence augmentation has created some impressive tools and solutions that allow business users with average skills to use self-serve data prep and complete data preparation using auto-recommendations and suggestions to work through the process easily and with no confusion.
Data literacy is a very popular idea these days. As business users adopt and embrace data and advanced analytics, features like predictive analytics for business users make it easier for a user with average skills to leverage data to make decisions and share information and, in so doing, to become more literate about data analytics.
If you want your business users to function and perform at their highest level and you want to optimize all resources, your data discovery solution must provide the guidance and ease-of-use that a business user requires to analyze and share data and make confident decisions that will improve the business bottom line.
Smart data visualization is a crucial part of advanced analytics. Smart visualization allows business users to view and analyze data to identify a problem, clarify a root cause, identify a business opportunity, and to make confident decisions. Business users can interact easily with visual analytics tools to build a view that will tell a compelling story using guided visualization tools so there is no need for assistance from data scientists or delay in finding, analyzing and understanding the data. Guided data visualization recommendations are provided to the user, based on the data type, volume, dimensions, patterns and nature of data.
No business, large or small, has unlimited funds and resources. In a world where data analytics is more important than ever to the business bottom line and competitive position, the typical business cannot afford to hire dozens of data scientists but it absolutely must have access to detailed, clear data analysis that will drive the bottom line and ensure success.
As business becomes more competitive, as markets get tighter, there is a need to leverage and optimize your resources to the greatest extent possible. Using the knowledge and skill of each individual on your team and allowing these skills to inform business decisions and business analysis is key. As businesses democratize data and look for ways to improve collaboration and ensure that information makes it to everyone who needs it, a new business role has emerged.
Natural Language Processing (NLP) takes the shackles off business users and provides advanced search analytics that is as easy as using a search engine. When advanced analytics incorporates natural language processing, business users can formulate questions and receive answers in a way that mirrors human language and writing. They do not need code or specific formats. They can just enter a question and receive an answer.
In years past, data preparation was the domain of IT professionals and data scientists. In order to prepare data for analysis, one had to find, gather, and prepare the data and that preparation included cleaning, combining, reduction and shaping of the data.
