The Client is a start-up healthcare technology company, based in the United States. It takes a holistic approach to overall health by focusing on nutrition and lifestyle, with the goal of decelerating the aging process and providing better quality of life.

This U.S.-based start-up business wished to create a one-of-a-kind, cutting edge environment with a holistic health, fitness and wellness approach. The Elegant MicroWeb team worked closely with the Client team to plan and create a Minimum Viable Product (MVP) for proof of concept and to design, develop and implement a web and mobile app to support the Client staff in managing registration and subscriptions and to enable end users to gather and analyze results from various fitness and health apps to understand, monitor and track nutrition, exercise routines, health and fitness goals, sleep and stress management. The integration of artificial intelligence (AI) further supports the Client goals to create a solution and product that will advance its business and improve end user results and satisfaction.