What is Business Intelligence? It Doesn’t Have to be Complicated!
What is business intelligence? Business intelligence is a body of intelligence gleaned from data and information within your business enterprise. It is comprised of the strategies, data and technologies and brought together for the purpose of data analytics. BI technologies are used to provide historical, current, and predictive views of business operations and to help make fact-based decisions.
The Business Intelligence definition today is much different than it was five years ago! The evolution of BI solutions has enabled business users to gather and analyze business intelligence at the individual and team level so Modern Business Intelligence is no longer an activity that is limited to strategic initiatives, data scientists or IT.
Modern BI allows a business user with average technical and analytical skills to use KPI examples, and an intuitive KPI Dashboard to establish, measure, monitor and manage key performance indicators (KPIs) and thereby assure that problems are identified before they become critical and that opportunities for improvement and change are identified and presented with recommendations for changes to processes, activities and tasks that support business goals and objectives.
BI Reporting Tool support business users with easy-to-use reporting for clear visualization, and flexible, customizable reports that offer agility for individual and team use. Today’s business intelligence must also include Mobile BI for use on the road and out of the office, and social business intelligence flexibility that allows users to share data, engender data popularity, rank data analytics and re-purpose and reuse creative data models.