What is Social BI and How Can It Benefit My Business and Users?

Every business has heard and read about business intelligence and the benefits of building a base of intelligence from which to drive your business results and make fact-based decisions. One of the benefits that is often overlooked is the aspect of Social BI. When a business chooses a BI tool that encourages social BI, it further promotes user adoption, data democratization and data literacy. As business users embrace and share data, their level of proficiency and comfort will increase and the business can achieve the results it hopes for and improve productivity, collaboration and the use of data within the organization.

So, what is Social BI, exactly? Everyone is used to sharing, rating, discussing and learning from others because everyone uses social networks. This idea has become an expectation and it could and should apply to Business Intelligence and to your business users as well! Business Intelligence sharing and ranking and the concept of ‘data popularity’ can optimize resources by allowing users to access reports and data that might be just what they need to complete a task or analysis. If they don’t have to reinvent a report, they can optimize their time.

With Social BI, organizations will see the emergence of power users who take a creative, insightful approach to Data Analytics. Just as social media users can ‘Like’ or ‘Share’ a provocative post from another user, a social business intelligence tool can support the same kind of sharing and learning within your organization.

Data agility and accessibility to share, rate, discuss and make confident decisions. Data and user popularity can help the IT staff and executives gain insight into what business users want and value. Social BI creates ‘popular’ business users and content, and reveals what data and content is valued by users. Popularity is not the measure of quality but rather a measure of business value, providing insight for IT and BI teams to standardize data and content and provide high quality, certified, curated data to users.

Discover the ease and simplicity of a great self-serve business intelligence solution, with the right BI Tool.

Original Post: Social BI Provides Many Benefits!