This two-part series focuses on the factors you must consider in order to create a successful content marketing program. Part I of this article series focused on strategy, expectations, funding and resources. This article will focus on promotion, and target audience.If your content marketing initiative isn’t working for you, you are not alone! While nearly 95% of small businesses and business-to-business companies have content marketing programs, many organizations are falling short of their goals. In fact, less than 10% of companies surveyed were happy with the results of their programs.
So, why are companies still investing in these initiatives? Because, every business manager knows that content marketing is important to their success. They just don’t know how to go about establishing a successful program.
