BE the Pied Piper with High Performance Internet Marketing

Aug-Blog-15-Internet-Marketing

What do the Pied Piper and Internet Marketing have in common? My tech partner describes internet marketing as ‘the art of subtle, non-intrusive, high visibility’. I like that description because it says, in a nutshell, what every business wants to achieve with marketing. We want our customers to see us and consider our products and services. We want them to prefer our services and products and buy what we are selling BUT we do not want them to perceive us as ‘in their face’ and they don’t have to endure high pressure sales or obnoxious marketing techniques.

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Critical Considerations for Content Marketing Success – Part I

Internet-Marketing-Service

If your content marketing initiative isn’t working for you, you are not alone! While nearly 95% of small businesses and business-to-business companies have content marketing programs, many organizations are falling short of their goals. In fact, less than 10% of companies surveyed were happy with the results of their programs.So, why are companies still investing in these initiatives? Because, every business manager knows that content marketing is important to their success. They just don’t know how to go about establishing a successful program. This two-part series will focus on the factors you must consider in order to create a successful content marketing program. This first article focuses on strategy, expectations, funding and resources. The second article in this series will focus on promotion, and target audience.

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I KNOW You’re Smart! That’s Why You Are Going to Embrace Internet Marketing!

internet-marketing-services

You’re smart! I know you are! I know because you read my blog every month. Just kidding. The reason I know you are  smart is because you are online doing your research and trying to figure out how and why your customers shop and buy  and what your competition is doing to attract customers. And, because you are smart, I know that you understand the  value of internet marketing, search engine optimization (SEO), social media marketing (SMM) and pay-per-click (PPC)  marketing and selling. You understand the critical business considerations and you want to apply the new and most  relevant technologies to leverage web marketing services, reach customers, stakeholders and partners and generate and  increase enterprise revenue.

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Is Internet Marketing a Luxury or a Necessity?

Internet-Marketing-Specialist

Does anyone remember what business was like before the advent of the internet? If you are under the age of forty, you probably answered ‘no’ to that question. The internet has changed business in more ways than I can list. Today, there is no way to avoid the integration of internet marketing with your marketing programs. If you fail to include search engine optimization, social media marketing, pay-per-click and internet marketing techniques in your business strategy, you can’t compete in your market – whether that market is local, regional or international. Your customers are sophisticated in the use of technology and they expect you to meet them where they live. That means you have to meet them on the internet!Internet Marketing uses cutting-edge technologies to create a virtual world that is flexible, fast and intuitive and can engage and retain clients by offering content, games, tools, polls, surveys, events, and product and services to meet the needs of a specific customer.

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Pay Per Click – Powerful Internet Marketing & Advertising Tool

Pay-Per-Click-IMarketing

Pay Per Click (PPC) is a powerful marketing and advertising tool designed to direct traffic and prospects to online stores, portals, social media sites and business websites. The business pays the site or store owner every time a user clicks on their ad, logo or product content. Google AdWords, Microsoft AdCenter and Yahoo! Search Marketing offer PPC programs, as do Facebook, LinkedIn and other social media sites.

Search Engine Optimization must organically evolve to comply with changes in keywords and targeted searching, but PPC advertising can change in an instant. You can create, suspend or abandon PPC campaigns and make rapid changes, with total control over demographic and geographic targeting.

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Internet Marketing Specialists Connect You to Customers

Internet-Marketing-Gorilla

Internet Marketing is the newest gorilla in the zoo but it’s already the most powerful animal in business promotion. Internet marketing specialists integrate marketing with social media, blogs and websites to optimize your marketing budget. Customers have no patience for marketing that doesn’t relate to their interests. They expect you to customize your approach to their buying behavior and offer products and services that appeal to them.Internet Marketing specialists can create a virtual world that is flexible, fast and intuitive to engage and retain clients by offering content, games, tools, polls, events, products and services to meet the needs of specific customers.

Internet marketing specialists use Search Engine Optimization, Social Media Marketing and Pay-Per-Click to attract and retain customers. Electronic customer relationship management is the new frontier of lead conversion, and customer retention. If you want to win in this new world, get an Internet Marketing Specialist or email to info@elegantmicroweb.com

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