When choosing a platform for mobile application development, a business must consider a lot of factors. The team must think about whether to develop in-house, whether to engage a mobile application development expert, whether to choose a native approach for Android or Apple or a cross-platform approach, and so many other things. Did you know that more than 40% of developers surveyed in 2020 preferred to work in the Apple iOS environment as compared to 30% preference for Android?
One thing that gets lost in the shuffle is often the resulting revenue and customer adoption the business might expect from the application when it is launched. For businesses that want to choose one platform for a mobile application that will be sold in the market, there are some interesting and compelling reasons to choose the Apple iOS.
In this article, we provide three business reasons to choose an iPhone development approach for your mobile application.
‘Apple users are extremely loyal and spend a lot of money on apps for iPhone and compatible devices like iPad and smart watches.’
Here are three business reasons to choose iPhone development for Mobile Applications:
Revenue – In general, the iOS and mobile applications built in this framework are more popular in developed countries where customers tend to spend more money on apps and on in-app purchases, and will provide more revenue potential for businesses. Because Apple has put so much support behind the Apple App Store, it is hoe to more than two million tested/approved apps and customers know that it has numerous options so they are inclined to visit the Apple App Store to search for a particular type of application. While Android has more users, in general, Apple users are extremely loyal and spend a lot of money on apps for iPhone and compatible devices like iPad and smart watches. So, while the cost of development, publishing and customization may be higher, the revenue potential is also higher.
Security – As global security and privacy issues increase in visibility and frequency, providing a secured environment for users will be paramount. The Apple iOS is constantly upgraded to address security issues and Apple has taken a public stance regarding its protection of users. It provides tools to developers to ensure adequate security and it is very cautious about its environment and its testing of mobile apps for its App Store, so users feel safe and secure in downloading and using mobile applications. This is not an open-source system so Apple is able to control its environs.
Customer Satisfaction – Because the testing and approval environment is more stringent, mobile application users are less likely to download and use an app that has a lot of bugs or security issues. If a consumer chooses an app and downloads it, there is a good chance they will recommend it to others if they find it useful. Bad word of mouth or reviews can harm business reputation and revenue. Building in a dependable, protected environment means your development team is likely to uncover more issues before launch and will be better able to upgrade and support the mobile app to sustain customer satisfaction.
Remember that all of these factors must be carefully considered in the context of your technical and business requirements and that, in the end, your business might choose to take the hybrid mobile application approach. For your convenience, we have provided links to articles below that will help you consider the big picture.
‘For businesses that want to choose one platform for a mobile application that will be sold in the market, there are some interesting and compelling reasons to choose the Apple iOS.’
Find out how an expert iPhone Development Partner can help your business achieve its goals and innovate to improve business results. For more information about Hybrid Mobile Application Development, you can explore these articles: ‘3 Reasons to Choose Hybrid Mobile Application Development’, and ‘3 Benefits of Cross-Platform Mobile Application Development.’ Here is a Case Study that will provide further information on how iPhone development partners can help your business. Smart Watch/iPhone Project.