I met Emily at a recent IT conference. She was part of a panel discussing application and product development. Emily cautioned the audience about the perils of developing a software application for sale. Any packaged application vendor will tell you that developing a software product is not risk free. It is costly and can be disastrous. You need the right skills, processes, methodologies and oversight. Emily talked about her company’s experience and how they abandoned the project after years of work and a gargantuan budget overrun.