Every organization needs a comprehensive understanding of why, when and how their customers buy and what makes a customer decide to try another product, switch brands or accept an offer to add a product or service to an existing purchase.
Predictive analytics and assisted predictive modeling solutions make it easy for business users to perform customer and market analysis and identify specific customer characteristics or specific products and services that will most likely result in bundled purchases, repeat purchases or purchases of products or services that specifically target their buying behaviors and decisions. If the business can market and advertise and reach out to customers to get them to make that purchasing decision at the right time and in the right way, the business is more likely to succeed.
Augmented analytics can help the enterprise to develop a better understanding of customers and their buying behavior and expand that knowledge to identify opportunities for new products and services. It can also help to develop appropriate marketing messages to target specific customer segments and demographics.
Use Predictive Analytics to test theories and hypotheses, and identify opportunities for cross-selling and upselling in your product and service portfolio.
Learn More: Product and Service Cross-Sell and Upsell
View the Product and Service Cross-Selling and Upselling Use Case Slide Share
We invite you to explore other use cases and discover how predictive analytics, and assisted predictive modeling can help your business to achieve its goals.
- Customer Churn
- Fraud Mitigation
- Quality Control
- Demand Planning
- Maintenance Management
- Customer Targeting
- Human Resource Attrition
- Loan Approval
- Marketing Optimization
- Predictive Analytics Using External Data
- Online Target Marketing
- Students’ Academic Performance
- Crime Type Prediction
Learn more about Augmented Analytics, its uses, techniques and applications.
Contact Us today to find out how Predictive Analytics can help your business to capitalize on cross-selling and upselling opportunities in your market and customer base.