Let’s Get This Straight: Software Product Development Isn’t The Same As Application Development


The difference between Application Development, Maintenance and Support (ADMS) and Product Development, Maintenance and Support (PDMS) is not always obvious to businesses. But if an enterprise is considering a software product launch, it is imperative that the management team understands that difference! Employing ADMS skills and resources to complete a PDMS project is very likely to result in project failure.The investment and time required to conceive, design and develop a software product is significant, and it can be overwhelming. The software product development and design process includes competitive analysis, technical feasibility, product roadmap management and implementation and timely upgrades of the product to satisfy the ever-changing user and technology needs. If your business wants to successfully create and launch a software product, the project must be managed with optimum standards of software engineering and it must comply with the business plan and financial projections for the product. Software Products Development must include state-of-the-art software engineering practices, appropriate technical architecture, versioning control, detailed technical and user documentation and high development and quality standards.


The business must also consider reusability of code and architecture, and interoperability based on possible deployment environments. Another important aspect of software product development is the generalization approach for any feature. In the world of application development, developers must only consider the needs of one client, but in the realm of software product development, the functional and technical architects must consider numerous possible product uses and end-user needs, and numerous deployment scenarios, and design a solution that will function with minimal or strategically planned customization, implementation or integration effort.To be successful in software product development, a business must employ a breadth of domain and platform experience to ensure they can deliver appropriate, effective products to the market and remain relevant in the market. The PDMS project must include steps to refine product requirements and to create and manage clear goals to meet business and technology objectives, mitigate risk and produce products and output in a timely, cost-effective manner. The business must perform market analysis, comparative analysis, and functional and technical feasibility studies to facilitate and accelerate growth and market success. Very few internal IT teams possess the resources or domain expertise to successfully develop a software product for market.

An appropriate software product development processes and delivery model will produce world-class, cutting edge software products throughout the product development life cycle from conceptualization, specifications, design, and development through the product lifecycle including support, enhancement and maintenance tasks. To optimize investment, the business must carefully design its Technology and functional architecture to ensure that it can be utilized and leveraged well into the future in an ever-changing business, market and technology environment… It is imperative that the business consider, not only the development cycle, but also the ongoing life cycle of the product including upgrades, migration, maintenance and support, as well as the security standards and policies that are necessary to comply with the strictest privacy and security procedures and industry and government standards and regulations.

When a business recognizes the difference between ADMS and PDMS and engages in effective, professional management of a product development project, it will achieve its strategic market goals and deliver quality products to the market in the most cost effective manner, with flexibility, scalability and performance for current and future requirements.