Self-Service Data Prep Empowers Business Users!

Self-Serve Data Prep and ETL for Business Users!
What is Self-Service Data Preparation? Self-serve data preparation allows business users with average technical skills to gather and prepare data for analysis without the help of an IT professional or a data scientist. So, why is that important? Data prep is often the forgotten step in advanced analytics but, without a self-service data preparation tool, the process can take a long time and it can result in incomplete data, data that is hard to analyze and, sometimes, a total work stoppage while IT or a data scientist attempts to sort through the issues and untangle the mess.
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Is Self-Serve Data Prep the Same as Augmented Data Prep?

Self-Serve Data Prep is Possible and Wonderful!
Self-Serve Data Preparation and Augmented Data Prep Go Hand in Hand! I was talking to a friend the other day and she shared with me her experience at a recent business intelligence conference. She was a bit confused by some of the terminology and we spent a few minutes parsing the terms and talking about the concept of self-serve data preparation. She was confused by the fact that self-serve data prep and augmented data preparation are often mentioned in the same discussion.
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Quality is Important! Agility is Necessity!

Agility vs. Quality: A Tightrope Act of Analytics
Agility and Quality: A Vital Balancing Act! This might be a strange comparison but let me make it anyway! Think of data agility and data quality like a tight rope act. The tightrope walker is thinking about getting to the other side without falling. The audience wants to see grace and beauty during the process. They want to see a QUALITY act. In the case of the tightrope walker and the audience, they sometimes have very different goals.
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