Perhaps your business has a great idea for a software application. That app may represent a product extension, another channel through which to market products or services, a game to compete in the gaming and entertainment industry, a reservation system, an information or media application or any one of hundreds of other ideas.
A technology partner is a crucial member of your enterprise team. You can and should use a trusted partner for offshore software development, custom software development, software application development, software product development, mobile app development and more.
My friend, Norman got himself into trouble! He needed some extra help to design a software product for the market, and he needed it done right. His team interviewed and selected a company with application development experience and quickly discovered that they really couldn’t make the transition from application development to software product development.
Technology is tough! How do you do it all? Even if you are a technology company or a technology consulting firm, you will find that you have to focus on one or a few core competencies if you want to ensure that you have the latest skills and knowledge in that one area or in a few areas or about a few products or services (if you are lucky).
OK, I’ll admit it. Last week, I nearly got kicked out of a nice restaurant in the city. Why? Because my friend, Lucy was telling me about her company’s business decision to build a software product, and she said this, “Our team can handle it. We do application development all the time.” That statement was all it took to drive me over the edge. Call me crazy, but I have lived through enough so-called software product development projects to know that, without the right team and skill set, the project is doomed to fail. No, I am NOT being overly dramatic!
Whether your market is local or global, the business world is competitive and you can’t afford a misstep in the market. Technology is the underpinning of productivity and workflow, so if you are using software, you will need skilled software development and a service provider that can assist with integration, infrastructure support, and other technology initiatives. While your IT team may be very skilled, if your organization is like most, IT is sorely strained for resources and they are trying to do everything from producing custom reports to maintaining networks and hardware and creating custom apps that serve users.
If your enterprise wants to create a software product for the consumer or business market, your executive team may want to hand over the project to an internal IT team. If your in-house IT team is up to the challenge, that’s great. But, for most enterprises, the prospect of creating a software product for market is daunting and typically results in cost and time overruns and does not succeed.
If your business is considering a software product development project for the consumer market or to build an app for internal use, you must consider one thing, above all else, before you start looking for a software product development company. There is a distinct difference between software application development and software product development, and if you choose a partner who does not understand this difference, your project is not likely to succeed.
Elegant MicroWeb created a solution for a performance management and benchmarking consulting business to provide a data-secured, web-based Performance Monitoring, Improvement and Analysis solution with performance optimization tools designed around the principles of knowledge and activity-based management.
