Oh the woes of an Android owner. There are so many iPhone devices out there now that, even the impressive growth of the Android market seems to be overshadowed by the iPhone owner and developer base. But, that should not discourage a business, an IT consultant or a developer. There is plenty of need for Android apps and plenty of customer interest in new apps for Android devices.

If a business wishes to focus on Android mobile app development, it can be richly reward. In this article, we look at three reasons to choose the Android environment for development.

‘The Android environment is ideal for integration of enterprise data sources and web services and accommodates today’s market demand for flexibility across platforms.’

Here are three reasons the Android Platform needs more custom mobile apps:

Leveraging Google Foundation – The Android mobile application operating system (OS) is a Google environment and, as such, supports and incorporates Google features like mapping, directories, image searching, voice recognition, touch screens that allow handwritten numbers and letters and Google translator functionality. This foundation provides a strong start for developers and allows a business to build and deploy a solution that will look and feel familiar and will easily be adopted by users.

Support for Third-Party Development – The Google open-source environment is designed to support third-party app development and makes it easy to design and develop for the market including mobile content management systems (CMS), audio and video applications, organizer and calendar apps, data synchronization, RFID and Bluetooth, just to name a few.

Integration and Hybrid Opportunities – The Android environment is ideal for integration of enterprise data sources and web services and, most importantly, accommodates today’s market demand for flexibility across platforms. The Android development environment can be leveraged to create mobile applications that function across platforms to incorporate access for iPhones and iOS devices, as well as smart watches.

When a business decides to use Android application development services for a native application, for a hybrid mobile application or to integrate with smart watches or enterprise applications, it is important to select an Android mobile app developer that can provide a comprehensive suite of services for mobile application architecture, design and development with experience in manual and automated mobile application testing, smart watch application integration, mobile app migration and upgrade and integration with content management systems (CMS) and portals as well as other enterprise apps. This skill and experience will ensure success. If a business intends to create a hybrid mobile application that will satisfy customer needs across platforms, the business should also ensure that its IT consulting partner has experience in the cross-platform, hybrid mobile application development market.

‘There is plenty of need for Android apps and plenty of customer interest in new apps for Android devices.’

Find out how an expert Android Application Development partner can help your business achieve its goals.  Read our Android Case Studies: Security Guard And Route Tracking System, Integrated Mobile App For Smart Watch.